Product Marketing Manager
At a glance
Mid-level Product Marketing role at Replit. Foster City · full-time · $140,000–$180,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own positioning and growth plans for core products such as Design and Slides
- Create audience-specific messaging, use cases, channels, and launch programs
- Turn customer and competitor research into messaging and go-to-market choices
- Work with Product and Engineering to share feedback and bring improvements to market
- Build adoption programs that increase engagement and conversion
What you bring
- At least four years growing product-led, consumer, prosumer, creative, or developer products
- Experience translating complex product capabilities into clear customer value
- Strong customer insight skills for positioning, narratives, and audience-specific campaigns
- A self-directed approach that moves from strategy through execution in ambiguous situations
- A growth mindset focused on testing channels and turning wins into repeatable programs
Who this fits
You’ll fit if you can set product marketing strategy, write the story, and execute hands-on across Product, Engineering, Growth, Brand, and Creative. The role is based in Foster City with a hybrid setup. It is full-time and welcomes people from varied, underrepresented, and non-traditional backgrounds.
From the employer
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
About the Role
We’re looking for a Product Marketing Manager to grow Replit’s core creation products, including Design and Slides.
These products already give people new ways to turn an idea into something they can see, share, and use. Your job is to help more people discover them, understand when to use them, and make them part of their regular workflow.
You’ll own the connection between the product and its audiences: developing positioning grounded in customer needs, leading launches, finding channels that can drive sustained adoption, tracking the competitive landscape, and bringing market feedback back to Product.
This role sits at the intersection of Product, Engineering, Growth, Brand, and Creative. It is a hands-on role for someone who can develop the strategy, write the narrative, and get the work into the market.
What You'll Do
Own the positioning and growth strategy for Replit’s core products, including Design and Slides. Develop audience-focused narratives, identify new use cases and channels, bring product improvements to market, and build programs that drive adoption, engagement, and conversion. Track competitors and customer needs, then translate those insights into sharper messaging, stronger go-to-market decisions, and actionable feedback for Product and Engineering.
Required Skills & Experience
Self-starter: You take ownership, work through ambiguity, and move from strategy to execution without waiting for a perfect brief.
Audience-focused: You turn customer insight into clear positioning, relevant narratives, and campaigns built for specific audiences.
Growth-minded: You find creative ways to expand adoption, test new channels and tactics, and turn successful experiments into repeatable programs.
Deep product background: You understand complex products, work closely with Product and Engineering, and translate product capabilities into meaningful customer value.
Strong product marketer: You bring 4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products.
Full-Time Employee Benefits Include:
💰 Competitive Salary & Equity
💹 401(k) Program with a 4% match (US Only)
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚼 Paid Parental, Medical, Caregiver Leave
🏝 Flexible Time Off (FTO) + Holidays
🚗 Commuter Benefits (In-Office & US Only)
📱 Monthly Wellness Stipend
🧑💻 Autonomous Work Environment
🖥 In Office Set-Up Reimbursement (In-Office Only)
🚀 Quarterly Team Gatherings
☕ In Office Amenities (In-Office Only)
Want to learn more about what we are up to?
Interviewing + Culture at Replit
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
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