Senior Brand & Product Marketing Manager

As the Senior Brand and Product Marketing Manager, you will serve as both a strategist and hands-on leader, driving integrated marketing that’s rooted in strong fundamentals and impactful growth. You’ll own the bigger picture—crafting full-funnel plans and building acquisition strategies—while guiding your team to execute with excellence in the marketplace. You’ll think and operate like a general manager, prioritizing the levers that truly grow the business and mentoring others to raise the bar. This is your chance to shape our marketing vision, champion connection across channels, and make a meaningful impact that propels our brand and business forward.

About the role

• Lead development and execution of integrated marketing campaigns, mapping our presence across all channels to reach target audiences and achieve ambitious growth objectives.

• Activate strong marketing foundations—segmentation, positioning, messaging, and brand stewardship.

• Develop and own growth strategies with focus on acquisition, partnering with paid, owned, and earned media channel experts to maximize marketing investments and define what success looks like.

• Zoom out to strategize and prioritize high-impact initiatives, yet connect the dots at the tactical level to ensure the business moves forward and goals are consistently met.

• Collaborate with channel leads, consumer insights teams, and finance to measure full-funnel marketing KPIs—from awareness through retention—analyzing data and turning insights into clear, actionable steps.

• Serve as a mentor, modeling marketing excellence and supporting our team to continue to elevate our marketing discipline

• Build robust connection plans which align moments of brand engagement across touchpoints, integrating paid, owned, and earned strategies to drive consumer impact and deliver measurable outcomes.

About you

Minimum Qualifications

• 7+ years of experience in a B2C marketing role

• Bachelor’s degree in marketing or a related field, or equivalent competency.

• Expert in marketing fundamentals and experience managing brands and products

• Expert in project management principles.

• Experience in marketing automation.

• Solid foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing levers of growth, and connecting big picture strategy to tactical execution

Preferred Qualifications

• Experience with classic brand management, ideally in a CPG or similar environment.

• Advanced understanding of marketing strategy principles, practices, and techniques.

• Expertise in building comprehensive growth strategies across paid, owned, and earned media, and partnering with channel leads to execute and optimize.

• Proficient in measuring and analyzing core marketing KPIs across the funnel, and skilled at turning insights into data-driven actions in collaboration with cross-functional teams.

• Demonstrated excellence in elevating teams by mentoring, developing marketing talent, and setting standards for high-impact execution.

• Proven success in designing connection plans that integrate key consumer moments and touchpoints to deliver results.

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.  Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at Careers@Rocket.com.