Marketing Automation Specialist

Reporting To:

Associate Regional Marketing Operations Lead (EMEA)

Shift:

EMEA (1:30 pm - 10:30 pm IST) (India)

About Russell Investments, Mumbai:

Russell Investments is a leading outsourced financial partner and global investment solutions firm providing a wide range of investment capabilities to institutional investors, financial intermediaries, and individual investors around the world. Building on an 90-year legacy of continuous innovation to deliver exceptional value to clients, Russell Investments works every day to improve the financial security of its clients. The firm is “Top 12 Ranked Consultant (2009-2024)” in P&I survey 2024 with $964 billion in assets under advisement (as of December 31, 2025) and $381.8 billion in assets under management (as of March 31, 2026) for clients in 30 countries. Headquartered in Seattle, Washington in the United States, Russell Investments has offices around the world, including London, New York, Toronto, Sydney, Tokyo, Shanghai, and Mumbai.

Joining our Mumbai office means becoming part of a globally connected team where associates collaborate across functions, geographies, and time zones to support the work of a globally recognized asset management firm. Based in Goregaon (East), you will have the opportunity to work alongside colleagues around the world, contribute to meaningful initiatives, and build your career in a collaborative and inclusive environment. The Mumbai office operates with varying shifts to support collaboration across global time zones.

For more information, please visit https://www.russellinvestments.com.

Job Description:

We are seeking an experienced Marketing Automation Specialist to manage the execution, optimization, and continuous improvement of our marketing automation programs using Marketo. This role will partner closely with Regional Marketing Teams, Digital Operations, Creative, and Content teams to build and deploy scalable, high-performing campaigns that deliver exceptional customer experiences and measurable business outcomes.

The ideal candidate combines strong Marketo expertise with hands-on campaign execution, process optimization, data management, and a passion for improving marketing operations.

Shift - EMEA

Key Responsibilities

• Build, execute, and maintain marketing automation campaigns, including email programs, landing pages, forms, nurture programs, and event campaigns using Marketo.

• Develop, test, and deploy responsive email communications while ensuring quality, accessibility, and cross-platform compatibility.

• Leverage Marketo capabilities including tokens, snippets, dynamic content, segmentation, smart campaigns, and program templates to improve efficiency and consistency.

• Collaborate with Marketing, Content, Creative, Digital, and Sales teams to gather requirements and deliver campaigns on time.

• Partner with web teams to support form integrations, landing pages, and customer journey optimization.

• Ensure campaign assets comply with brand standards, UX guidelines, privacy requirements, and marketing best practices.

• Monitor campaign performance and provide recommendations for optimization based on engagement, lead generation, and conversion metrics.

• Support lead lifecycle management, CRM integration, data quality, and campaign reporting.

• Develop and maintain campaign documentation, execution processes, and best practices to improve operational efficiency.

• Train and support internal stakeholders on Marketo capabilities, campaign requirements, and content best practices.

• Stay current with Marketo features, marketing automation trends, and digital marketing best practices to continuously improve campaign effectiveness.

Qualifications

• Bachelor’s degree in marketing, Digital Marketing, Communications, Business, or a related field.

• 4–6 years of experience in marketing automation, email marketing, or digital campaign execution.

• Hands-on experience with Adobe Marketo Engage (required).

• Experience integrating Marketo with CRM platforms such as Salesforce is preferred.

• Working knowledge of HTML and CSS for email development; JavaScript knowledge is a plus.

• Understanding of lead management, segmentation, customer journeys, nurture programs, and marketing automation best practices.

• Experience with landing pages, forms, email testing, and campaign QA.

• Familiarity with analytics and reporting tools to measure campaign performance.

• Strong project management, organizational, and multitasking skills.

• Excellent communication and stakeholder management skills.

Preferred Skills

• Expertise in Marketo program architecture and scalable campaign design.

• Knowledge of marketing operations, lead scoring, lifecycle management, and data governance.

• Experience implementing personalization and dynamic content.

• Strong analytical mindset with a focus on continuous optimization.

• Experience working in a B2B marketing environment is preferred.

What Success Looks Like

• High-quality, error-free campaign execution delivered on schedule.

• Efficient use of Marketo to streamline campaign delivery and improve scalability.

• Strong collaboration across Marketing, Sales, Creative, and Digital teams.

• Continuous improvement of marketing processes, templates, and automation capabilities.

• Measurable improvements in campaign engagement, lead generation, and operational efficiency.