Communications Specialist
At a glance
Mid-level Communications role at sarasota. Sarasota · full-time.
Pay not stated Communications Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape campaign stories and strategic goals while keeping deliverables aligned with approved plans
- Write persuasive copy for promotional and brand needs across social, email, and other media
- Maintain content calendars and coordinate distribution for agency and client campaigns
- Grow audiences through interactive campaigns, social channels, events, and community engagement
- Use analytics and media trends to recommend opportunities and assess campaign performance
What you bring
- Bring a bachelor’s degree in Communications, Journalism, or English plus at least two years of content writing experience
- Understand social media, digital marketing, and audience behavior across social platforms
- Work with Adobe Creative Suite, Microsoft Office, Google Docs, and Google Analytics
- Present and communicate effectively through writing, speaking, networking, and public speaking
- Manage varied projects independently and collaboratively while staying organized
Who this fits
You’ll suit this role if you’re curious, detail-focused, comfortable shifting voice by brand, and interested in media, storytelling, and community engagement. You’ll work full time in Sarasota across multiple client and agency projects. Include a cover letter explaining why you want to join ATLARGE.
From the employer
Want to work with clients and their nationally recognized brands? ATLARGE is adding to our team of explorers and change-makers. We’re hiring a full-time communications specialist. Leading organizations partner with ATLARGE to drive their customer acquisition and recognition. We accomplish this by:
- developing consumer-facing brands
- marketing planning & execution
- mapping customer engagement strategies
- identifying & implementing tech platforms
We are seeking curious, innovative individuals who align with our core values: — Innovation — Authenticity— Collaboration — Curiosity— Excellence — Fun. ATLARGE is seeking a Communications Specialist to work alongside our experienced communications staff on a range of ambitious and innovative campaigns. Responsible for driving the storytelling and strategic direction of campaigns, an understanding of media relations, thought-leadership, internal communications, social media, and media buying are ideal skill sets. Our Communications Specialist is responsible for building awareness, audience growth, strategically conceptualizing communications goals and objectives, ensuring all deliverables are consistent with strategic plans. The ATLARGE communications team has a passion for the media, telling stories, strategic thinking, planning, and writing. Departmentally, the ATLARGE Communications Team is responsible for creating unique brand voices, consistent brand experiences and messaging, across internal and external clients. Our Communications Specialist is a valued multi-tasker with attention to detail and a strong command of the English language including grammar, punctuation, and spelling.
Responsibilities:
- Write clear, persuasive marketing copy that meets both promotional and brand objectives, ensuring consistent quality and tone
- Maintain the marketing content calendar for social media and email newsletters for the agency and/or partners
- Work with the communications team to distribute content across all platforms to build brand awareness, promote specific campaigns, events, and programs, engage and build an online community
- Manage content and distribution for media releases
- Plan, develop, and launch interactive audience-building campaigns for the agency and/or clients
- Expand social media presence on all relevant social channels with a view to amplifying the brand awareness, with a deep knowledge of analytics
- Keep up on emerging marketing, social and communications trends and make recommendations about new opportunities to keep brands current
- Developing content to tell brand stories across various media channels
- Make strategic recommendations based on analytics and campaign performance
- Attend industry and community-related events
- Demonstrate interest in how media and communication strategies can continuously engage the community
- Ability to shift voice dependent on brand
- Excellent time management skills and the ability to multi-task while handling multiple projects for multiple clients
Desired Experience:
- Bachelor’s degree in Communications, Journalism, or English with a minimum of 2 year’s content writing experience
- Solid working knowledge and experiences with social media and digital marketing
- Understanding of community behavior, content, and audience on social platforms
- Working knowledge of Adobe Creative Suite
- Understanding of Microsoft Office Suite and Google Docs
- Ability to understand and utilize Google Analytics for data manipulation and reporting
- Self-starter, highly collaborative, and able to work independently and in a team environment
- Excellent presentation, verbal and written communication skills including networking and public speaking
- Proven ability to manage multiple and varied tasks and projects
- Willingness and drive to seek out and learn new technologies, skills and marketing practices
Awesome Extras:
- Photography, videography and editing skills
- Active experience in advertising or media buying within the community
Oh, and one more thing, please include a cover letter letting us know why you want you want to work with us.
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