Digital Marketing Lead

We are seeking an outstanding quality, hands-on Digital Marketing Lead to own the strategy, execution, and optimization of our key digital marketing channels. This role is focused on lead generation and ROI specifically from our core paid channels and is primarily responsible for managing paid search and paid social campaigns, website performance, and conversion rate optimization.

Reporting to the Head of Growth Marketing, this role will be the owner of digital channels that drive traffic, engagement, and qualified leads, collaborating closely with internal teams and external agencies. This role is all about driving sales & revenue – with a full funnel, highly commercial mindset required to deliver continuous improvements across all digital platforms.

Based full-time in Manila, excellent written and spoken English is required. This is a role for top performers.

Key Responsibilities & Duties

Paid Search & Paid Social

· Manage and execute paid search campaigns across Google Ads, Bing, and other platforms, either in-house or via agency partners.

· Oversee LinkedIn paid social strategy and execution, ensuring campaigns are optimized for engagement, conversions, and lead generation.

· Monitor campaign performance, analyse KPIs, and provide actionable recommendations to improve ROI.

· Collaborate with agencies and internal stakeholders to align campaigns with overall marketing strategy.

· Develop compelling ad copy and creative briefs, working with designers to ensure assets support campaign performance.

· Utilize AI tools to streamline campaign creation, optimization, and reporting.

· Collaborate with Sales and Customer Success on targeted / account based marketing campaigns to drive revenue from new target accounts or expand existing clients

· Continual monitoring of spend effectiveness / ROI across digital channels in line with acquisition targets / budgets.

Website Management & CRO

· Own the company website (WordPress CMS), creating and publishing new pages, updating content, and ensuring a seamless user experience.

· Plan and execute conversion rate optimization (CRO) initiatives, including A/B and multivariate testing on landing pages.

· Optimize pages for SEO, usability, and performance, collaborating with internal teams and agencies as needed.

· Use analytics and data-driven insights to identify opportunities for website improvements and testing.

SEO / AEO

· Manage the SEO agency working alongside the Head of Growth Marketing on strategy development, as well as executing SEO strategies and working with the Content team to deliver

· Maintain SEO best practices across the website, including on-page optimization, metadata, internal linking, and site structure.

· Track SEO performance and provide recommendations for growth and improvements.

Analytics

· Develop and maintain regular performance reporting on paid channels and website metrics, synthesising insights and recommendations to inform optimisation and strategy.

· Analyse campaign and web data to identify trends, opportunities, and performance drivers.

· Working knowledge of GTM and GA4, be able to create and implement tracking within GTM, on the website, HubSpot and ad platforms as needed as well as create reports and analyse data in GA4

Collaboration, Stakeholder Management & Trends

· Work cross-functionally with the Growth Marketing team and other departments to ensure all digital channels are aligned with business objectives.

· Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing, and recommend innovative approaches to enhance performance.

· Manage relationships with external digital marketing agencies, ensuring campaigns and website projects are delivered on time and on budget.

· Collaborate on landing page copy, creative assets, and marketing content required to support campaigns and optimization efforts.

Required Experience & Skills

· 4+ years’ experience in digital/performance marketing, with strong recent hands-on experience managing Google Ads / paid search campaigns. B2B experience is highly preferred.
· Proven experience personally managing paid search campaigns end-to-end, including campaign setup, keyword research, bidding, budget optimisation, search-term analysis and performance reporting.
· Strong working knowledge of Google Ads and GA4, with practical experience using GTM and conversion tracking.
· Experience analysing campaign performance and improving metrics such as CPL, CPA, conversion rate and ROAS.
· Experience with paid social, particularly LinkedIn Campaign Manager, is highly regarded.
· Experience with website optimisation, landing pages and CRO/A/B testing.
· Familiarity with WordPress, SEO/AEO, SEMRush and HubSpot is advantageous.
· Strong analytical, commercial and problem-solving skills, with the ability to turn data into actionable recommendations.
· Excellent written and verbal English communication skills.
· Experience in B2B, lead generation or high-growth environments is highly regarded.

Personal Attributes

· Passionate expert on all things digital marketing – always learning and building skills to maintain your skills and knowledge

· Hands-on, proactive, and results-oriented.Able to work independently and take ownership of digital channels. You will be expected to set and execute strategy.

· Collaborative team player with strong stakeholder management skills.

· Innovative and curious, with a willingness to test and learn new digital strategies.

· Highly organised with strong attention to detail.

Qualifications & Other Requirements

· Bachelor’s degree in Marketing, Business, or related field.

· Full-time role based in Manila, working closely with Australian business hours.

Success in the First 90 Days

By the end of the first 90 days, the Digital Marketing Lead will have:

1. Established and optimized paid search campaigns that are performing efficiently and aligned with acquisition goals.

2. Implemented LinkedIn paid social campaigns, improving targeting, engagement, and lead generation.

3. Owned and managed the website CMS, publishing new pages, optimizing existing content, and running CRO tests with measurable improvements.

4. Developed reporting processes to measure channel performance, providing actionable insights to the Head of Growth Marketing.

5. Built strong working relationships with external agencies and internal stakeholders to ensure smooth execution of digital marketing initiatives.

6. Delivered quick wins (“low hanging fruit”) to improve existing campaign performance and ROI