Product Marketing Manager
At a glance
Mid-level Product Marketing role at SBC Performance. Remote, Ukraine · full-time.
Pay not stated Product Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own and improve web funnels from quiz through onboarding, paywall, and activation
- Use user behavior data to find bottlenecks and uncover conversion opportunities
- Design A/B tests and run recurring growth experiments across international markets
- Build lifecycle email flows for onboarding, activation, retention, and reactivation
- Coordinate with product, engineering, design, performance marketing, and creative teams
What you bring
- Bring at least three years in product, growth, lifecycle, or comparable B2C marketing
- Have built and improved web funnels for digital products through experimentation
- Apply an analytical approach to funnel metrics and user behavior data
- Have hands-on experience with email automation, flows, segmentation, and triggers
- Use product analytics tools, understand payment infrastructure, and communicate in upper-intermediate English or higher
Who this fits
This is a remote role listed in Kyiv, Ukraine. You’ll work across international markets with product, engineering, design, performance marketing, and creative teams. Working hours can begin between 9:00 and 11:00 CET
From the employer
SBC Performance drives scalable growth for brands ready to expand globally.
Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.
Trusted by 200+ companies, managing $150M+ in ad spend.
Scale faster. Grow smarter.
We are currently looking for a Product Marketing Manager (Funnels & Email Automation) who will own the development and optimization of web funnels and lifecycle communication. This role focuses on improving conversion rates, scaling experimentation, and building high-performing growth systems for our digital products across international markets.
Key Responsibilities
- Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation).
- Analyze user behavior and identify conversion bottlenecks across the funnel.
- Design and run A/B tests and growth experiments to improve key funnel metrics.
- Launch and scale multiple funnel experiments weekly across different markets.
- Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation.
- Work with product analytics tools to track performance and identify growth opportunities.
- Collaborate closely with product, engineering, design, performance marketing, and creative teams.
- Ensure strong alignment between ad messaging, landing pages, and product experience.
- Conduct user and market research to better understand user motivations and behavior.
- Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV).
Requirements
- 3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles.
- Proven experience building and optimizing web funnels for digital products.
- Demonstrated success improving conversion metrics through experimentation and A/B testing.
- Strong analytical mindset and ability to work with funnel metrics and user behavior data.
- Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers).
- Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms.
- Good understanding of payment infrastructure and web funnel setups.
- Strong collaboration skills and ability to work in cross-functional teams.
- Upper-Intermediate English or higher.
Nice to Have
- Experience working with international markets (US, EU, UK, LATAM).
- Background in companies with a strong performance marketing culture.
- Experience with subscription-based digital products.
- Familiarity with EdTech, AI-driven products, or lifestyle apps.
What We Offer
- Remote work
- Competitive compensation
- Flexible working hours (start between 9:00–11:00 CET)
- All necessary equipment
- Paid vacation and sick leave
- Educational support (certifications, courses, and training reimbursement)
- Company events and internal knowledge-sharing initiatives
- Transparent communication and an open feedback culture
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