Brand Manager
At a glance
Mid-level Brand Marketing role at SC Johnson Candidate Portal. Mexico City · full-time.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the yearly strategy and business plan for Glade’s Mexico portfolio
- Manage portfolio P&L and pursue gains in share, sales, profitability, and brand equity
- Turn consumer, shopper, and market insights into growth plans and category actions
- Lead product launches from commercialization through go-to-market delivery
- Build campaigns across ATL, digital, retail media, e-commerce, and other touchpoints
What you bring
- A bachelor’s degree in marketing, business administration, engineering, or a related discipline
- At least five years in progressive brand management or marketing roles, preferably in FMCG
- A record of managing brand strategy, portfolio growth, business results, and P&L ownership
- Experience with integrated campaigns, NPD launches, media investment, and agency partnerships
- Strong analysis skills using syndicated market data and consumer insights
Who this fits
This role suits an experienced brand marketer who can connect consumer learning to strategy, commercialization, and financial performance. You’ll be based in Mexico City and report to the Marketing Manager for Air Care and Home Storage. The work involves close collaboration with regional, global, and cross-functional teams in an inclusive environment.
From the employer
Brand & Business Leadership
- Own the annual brand strategy and business plan for the assigned Glade portfolio in Mexico.
- Deliver sustainable business growth by achieving market share, sales, profitability, and brand equity objectives.
- Own the P&L for the assigned portfolio, identifying growth opportunities and recommending actions to maximize business performance.
- Translate consumer, shopper, and market insights into strategies that strengthen Glade's competitive position and accelerate category growth.
Media, Digital & Brand Building
- Lead the development and execution of integrated communication strategies across ATL, Digital, Retail Media, E-commerce, and other consumer touchpoints.
- Own the media strategy and investment for the assigned portfolio, maximizing marketing effectiveness and return on investment.
- Partner with creative, media, and digital agencies to develop impactful locally relevant campaigns that strengthen brand equity and drive business results.
- Leverage consumer, shopper, and digital insights to continuously optimize communication performance and consumer engagement.
Qualifications / Requirements
- Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
- 5+ years of progressive experience in Brand Management or Marketing, preferably within FMCG companies.
- Proven experience managing brand strategy, portfolio growth, and business performance, including P&L accountability.
- Experience developing and executing integrated marketing and communication strategies across ATL, Digital, Retail Media, and E-commerce.
- Experience leading the commercialization and go-to-market execution of New Product Development (NPD) launches.
- Experience managing media investment and partnering with creative, media, and digital agencies.
- Strong analytical skills with experience using syndicated market data (e.g., NielsenIQ) and consumer insights to drive business decisions.
Inclusion & Diversity
We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.
We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.
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