Product Marketing Manager
At a glance
Mid-level Product Marketing role at Slate Auto. Troy · full-time.
Pay not stated Product Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Learn the vehicles, innovations, and accessories with technical teams, then find product stories worth telling
- Turn product insights into positioning, messaging, content plans, and clear briefs for marketing teams
- Run each marketing brief from intake through delivery, coordinating brand, creative, growth, social, PR, and production
- Plan launches, feature releases, product updates, and accessory introductions from initial strategy through execution
- Simplify automotive and technical details into engaging narratives for consumers while tracking trends and competitors
What you bring
- At least five years in product marketing, ideally in automotive, consumer technology, or lifestyle brands
- Working knowledge of vehicles, automotive technology, electric vehicles, accessories, or related areas
- A record of positioning products and building go-to-market plans
- Experience coordinating projects across creative and technical teams, with strong organization across multiple workstreams
Who this fits
You’ll suit a product marketer who can make technical automotive subjects understandable and collaborate across engineering, manufacturing, design, communications, and marketing. The role includes some travel to Slate locations, events, and shoots. You must be permanently authorized to work in the United States because visa sponsorship is unavailable.
From the employer
ABOUT SLATE
At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.
Product Marketing Manager
The Product Marketing Manager will play a key role in shaping how consumers understand and engage with our products, features, and accessories. This role works cross-functionally with engineering, manufacturing, design, accessories, communications, and marketing teams to uncover compelling product stories and translate complex automotive and technical concepts into clear, engaging marketing communications.
This individual will identify and evaluate marketing opportunities across the organization, build strong working relationships with internal stakeholders, and partner closely with creative, brand, communications, and production teams to bring campaigns and launches to life from concept through execution.
Responsibilities
- Partner with engineering, manufacturing, design, and accessories teams to deeply understand products, innovations, and technical differentiators — and identify compelling storytelling opportunities.
- Develop product positioning, messaging, content strategy and storytelling frameworks that translate insights from product teams into clear, differentiated marketing briefs.
- Own the marketing brief process end-to-end, aligning brand, creative, growth, social, PR, and production teams to develop content and deliver work on time and on strategy.
- Translate complex automotive and technical concepts into simple, compelling consumer-facing narratives.
- Lead go-to-market planning for launches, product updates and feature rollouts, and new accessories — from strategy through execution.
- Identify culturally relevant moments to connect product stories to broader brand campaigns and consumer trends.
- Monitor market trends, competitor activity, and consumer insights to continuously sharpen product marketing strategy.
Qualifications
- 5–8+ years of experience in product marketing, preferably within automotive, consumer technology, or lifestyle brands.
- Strong understanding of automotive products, vehicle technology, EVs, accessories, or related categories.
- Exceptional storytelling and communication skills with the ability to simplify technical information for broad audiences.
- Experience managing cross-functional projects and collaborating with both creative and technical teams.
- Proven ability to develop product positioning and go-to-market strategies.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Comfortable operating in fast-paced, evolving environments.
Other
- Some travel required, as needed, to Slate locations, events, and shoots.
Work Authorization Requirement:
Applicants must be authorized to work in the United States on a permanent basis. We are unable to offer visa sponsorship at this time.
WHY JOIN TEAM SLATE?
At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.
Safety First
Delight Customers
One Team
Relentless Improvement
Fast, Frugal, and Scrappy
Respectful Collaboration
Positive Legacy
WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.
Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at
slate-talent_acquisition@slate.auto.
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