Lifecycle Marketing Manager
At a glance
Mid-level Email Marketing role at Sleeper. San Francisco · full-time · no salary stated · we estimate $121,323–$149,500.
Sleeper has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and improve Braze journeys for onboarding, activation, retention, and reactivation
- Manage segmentation, targeting, and the behavioral data needed to reach the right audiences
- Own email deliverability, including sender reputation, list quality, and engagement-based sending
- Test holdouts, incrementality, and A/B variations to measure genuine lift
- Plan lifecycle campaigns for season launches, competitions, and product releases
What you bring
- Three to five years in lifecycle, CRM, or growth marketing with ownership of a consumer program
- Hands-on Braze experience, or comparable work in Iterable, Airship, or Customer.io, building branching journeys
- Strong knowledge of email authentication, sender reputation, and engagement-based delivery
- Confidence using data to design experiments and separate incremental impact from correlation
- Clear writing plus the ability to work with product and engineering on instrumentation
Who this fits
You’ll suit a high-autonomy, zero-to-one role that combines strategy, execution, writing, experimentation, and close work with product and engineering. Experience with push and in-app messaging, sports or fantasy products, regulated consumer products, responsible-gaming messaging, or SQL can strengthen your fit. The role is full-time and hybrid in San Francisco.
From the employer
About the role
Sleeper is where millions of sports fans play fantasy, make picks, and follow the games together. We've built a product people love — and now we're building the lifecycle program to match it.
This is a rare zero-to-one role, embedded directly with our product team. Every automated journey — onboarding, activation, retention, win-back — is yours to design and build. You'll own the strategy and the execution, from segmentation logic to the copy that ships.
You'll sit with product because lifecycle is product here: the moments that matter happen in the app, and your work shapes how users discover, adopt, and stick with what we build.
What you'll do
Build out and optimize our lifecycle program in Braze — canvases for onboarding, activation, retention, and reactivation across push, email, and in-app.
Strengthen email as a channel. Own email deliverability end to end: domain warm-up, list hygiene, and engagement-based sending.
Own segmentation and targeting. Define audiences from behavioral data, and partner with data and engineering to get the events and attributes you need instrumented.
Run real experiments. Holdouts, incrementality, and A/B tests — measure lift, not vanity metrics.
Drive lifecycle for tentpole moments — season kickoffs, competitions, and product launches — partnering closely with PMs, design, and marketing.
Set the operating standards: naming conventions, QA, frequency capping, and how we decide what's worth sending.
What we're looking for
3-5 years in lifecycle, CRM, or growth marketing, with meaningful ownership of a consumer program.
Deep hands-on Braze experience (or comparable: Iterable, Airship, Customer.io) — you've built multi-step, branching journeys yourself, not just briefed them.
Strong grasp of email deliverability — sender reputation, authentication, and engagement-based sending. Bonus if you've personally run a domain warm-up or deliverability recovery.
Analytically rigorous. Comfortable in the data, designing holdouts, and telling incremental lift from correlation.
A builder's bias. You're energized by a blank slate and can go from strategy to shipped without waiting for a team.
Clear writer. You can write a push notification that gets tapped and an email that gets opened.
Collaborative with product and engineering — you can scope an instrumentation ask and see it through.
Bonus points
Experience with in-app messaging and push, not just email
Experience in — or genuine passion/ curiosity for — sports, fantasy, DFS, gaming, or another real-money/regulated consumer product
Familiarity with responsible-gaming or compliance-aware messaging
SQL, and comfort working directly with a data warehouse
You're a sports fan who actually uses products like ours
Why this role
You won't be optimizing someone else's program — you'll be defining ours. High autonomy, a direct line to the product team, and measurable impact on activation, retention, and revenue.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
