Business Development Manager — MCM / Publisher Acquisition

smartyads Open · verified Sep 24, 2026

Full-time Manager Business Development

At a glance

Mid-level Business Development role at smartyads. full-time.

Pay not stated

RoleBusiness Development

SeniorityManager

EmploymentFull-time

PostedJul 13, 2026 · 2mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Find, pitch, and bring publishers onto SmartyAds MCM, taking integrations from agreement through first impression
Prioritize in-app and CTV inventory while building publisher relationships across web, news, gaming, entertainment, and finance
Walk publishers through delegated GAM setup, policy obligations, and their initial inventory configuration
Grow publisher revenue by improving monetization, yield, fill rate, and post-onboarding inventory performance
Build acquisition pipeline through cold outreach, events, referrals, and inbound leads, then report progress and revenue to leadership

What you bring

At least three years in AdTech business development, publisher acquisition, or partnerships
At least one year using Google MCM for delegated setup, publisher onboarding, and policy compliance
Strong Google Ad Manager skills covering ad units, inventory categories, targeting, and reporting
A record of independently winning and expanding mid-to-large publisher relationships, plus an active digital publisher network
Working knowledge of programmatic monetization, including CPMs, floor pricing, deals, SSPs, AdX eligibility, and policy enforcement

Who this fits

You’ll suit a self-directed business development role if you can manage a pipeline, negotiate with publisher stakeholders, and pursue acquisition goals with limited oversight. The work is especially relevant to someone focused on in-app and CTV inventory who can explain technical monetization setups to nontechnical audiences.

From the employer

SmartyAds is expanding its Google MCM (Multiple Customer Management) business and looking for an experienced Publisher BD Manager to drive publisher acquisition and growth. You will be the key person responsible for identifying, pitching, and onboarding quality publishers — with a strong focus on in-app and CTV inventory — and ensuring they succeed within the SmartyAds MCM ecosystem.

Responsibilities

Identify, pitch, and onboard publishers to the SmartyAds MCM account, ensuring a smooth and technically sound integration process from contract to first impression
Focus on acquiring in-app and CTV publishers as primary inventory targets, while also developing relationships across web, news, gaming, entertainment, and finance verticals
Guide publishers through the Google Ad Manager delegated account setup, policy compliance requirements, and initial inventory configuration
Build and maintain strong long-term relationships with publishers, with a focus on inventory monetization, yield optimisation, and fill rate improvement
Develop and execute outbound strategies to grow the publisher base — cold outreach, industry events, partner referrals, and inbound qualification
Monitor publisher performance post-onboarding and proactively identify opportunities for inventory growth or issue resolution in cooperation with Publisher Relations Manager
Collaborate with Tech team to resolve integration issues and ensure publishers are set up for success
Stay current on Google MCM policy updates, AdX eligibility requirements, and programmatic market trends relevant to publisher monetization
Report on pipeline progress, onboarding metrics, and publisher revenue contribution to leadership

Requirements

Must Have

3+ years of experience in business development, publisher acquisition, or partnerships within the AdTech ecosystem
1+ years of hands-on experience working with Google MCM (Multiple Customer Management) — including delegated account setup, publisher onboarding, and policy compliance
Strong working knowledge of Google Ad Manager (GAM) — ad unit configuration, inventory types, targeting, and reporting
Proven track record of independently acquiring and growing relationships with mid-to-large publishers
Deep understanding of programmatic monetization: CPM dynamics, floor pricing, deals and SSP/AdX relationships
Existing network of digital publishers (web, app, or CTV) that can be leveraged immediately
Familiarity with Google AdX eligibility requirements and publisher policy enforcement
Excellent communication and negotiation skills — able to present technical monetization solutions to non-technical publisher stakeholders
Self-starter with the ability to manage a pipeline independently and hit acquisition targets with minimal supervision

Nice to Have

Experience specifically with in-app (SDK or S2S) and CTV publisher integrations
Familiarity with yield optimisation tools (Prebid, open bidding, mediation platforms)
Knowledge of global and regional AdTech market trends, particularly in markets where SmartyAds operates
Experience with outreach and CRM tools (HubSpot, Apollo, LinkedIn Sales Navigator)
Understanding of privacy compliance requirements affecting publisher monetization (GDPR, COPPA, TCF)