Lead Generation Specialist (Africa) – Senior
At a glance
Senior Demand Generation role at SOFTSWISS. Kato Polemidia.
Pay not stated Demand Generation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Research African markets to find operators and partners through market mapping, desk research, and industry tools
- Build targeted prospect lists and refresh them as regional market conditions change
- Reach prospects by email, LinkedIn, and phone to create interest and arrange qualified meetings for Business Development Managers
- Keep CRM records accurate, including outreach activity, lead status, and source tracking
- Track African iGaming news, licensing changes, and operator activity, then share insights for regional go-to-market planning
What you bring
- Bring one to two years in lead generation, sales development, or business development, ideally in iGaming or B2B SaaS or tech
- Use LinkedIn Sales Navigator, CRM systems, and industry databases comfortably for research
- Communicate clearly in writing and speech, with confidence in cold outreach
- Stay organized and precise when tracking and reporting pipeline activity
- Have English proficiency at B2 or above
Who this fits
You’ll suit a research-led pipeline role supporting Business Development Managers across African markets. It fits someone with relevant lead generation, sales development, or business development experience who wants to progress toward full-cycle Business Development. The listing places the role in Kato Polemidia, Cyprus, but does not state remote, travel, visa, or management arrangements.
From the employer
Overview:
SOFTSWISS is hiring a Lead Generation Manager – Africa to join our Business Development team. You'll be responsible for building a strong, qualified pipeline of prospective operators and partners across African markets, working closely with our Business Development Managers to fuel commercial growth in the region.
About Product:
The SOFTSWISS Game Aggregator is a high-load casino games API platform that connects operator platforms to multiple remote game servers via a single integration.
Behind the product is a team of engineers, DevOps specialists, integration experts, account managers, and partnership professionals who ensure reliable, secure, and scalable operations for operators worldwide. You'll solve complex technical challenges and help power one of the industry's leading aggregation platforms.
Purpose of the role:
You'll drive top-of-funnel growth across African markets by identifying, researching, and qualifying prospective operators and partners for our iGaming solutions. Your work will directly impact the volume and quality of our sales pipeline, enabling the BD team to focus on converting well-qualified opportunities into long-term partnerships.
Key responsibilities:
Proactively identify and research potential operators and partners across African markets through market mapping, desk research, and industry intelligence tools;
Build and manage targeted prospect lists, keeping them current as the regional market evolves;
Conduct initial outreach (email, LinkedIn, phone) to generate interest and set up qualified meetings for Business Development Managers;
Maintain accurate, up-to-date records in the CRM system (prospects, outreach activity, lead status, source tracking);
Monitor African iGaming news, licensing developments, and operator activity to surface new opportunities;
Support conference and event preparation by identifying target attendees and helping coordinate outreach before and after events;
Contribute market intelligence and prospect insights to the broader Africa go-to-market strategy.
Required Experience:
Minimum 1–2 years of experience in lead generation, sales development, or business development, ideally within iGaming or another B2B SaaS/tech environment;
Strong research skills and comfort using tools such as LinkedIn Sales Navigator, CRM platforms, and industry databases;
Excellent written and verbal communication skills; confident conducting cold outreach;
Highly organized, with strong attention to detail in tracking and reporting pipeline activity;
Proficiency in English (B2 or higher).
Nice to have:
Familiarity with the African iGaming market;
Experience with PipeDrive and HubSpot;
Interest in progressing toward a full-cycle Business Development role over time.
Our Benefits:
Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
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