Principal Customer Marketing Specialist
At a glance
Senior Customer Marketing role at Solstice Advanced Materials. Morris Plains · full-time · $169,316–$211,645 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll run integrated campaigns across email, social, paid media, content, and customer events
- You'll build campaign plans, calendars, nurture flows, budgets, and performance tracking
- You'll coordinate sales, product, agencies, vendors, and creative teams to deliver assets on schedule
- You'll monitor leads, customer interactions, KPIs, and campaign ROI through automation and CRM systems
- You'll shape customer-facing content and collateral around personas, value propositions, and decision journeys
What you bring
- You bring at least seven years delivering and measuring broad B2B marketing programs
- You have at least seven years in customer marketing, content creation, and promotional work
- You use Microsoft 365 and bring strong business writing and editing skills
- You have proven project coordination and cross-functional collaboration experience
- You can travel 10-25% for customer meetings and events
Who this fits
This role suits a senior B2B marketer who combines strategic planning with hands-on campaign delivery and measurement. You'll work globally with customers and cross-functional teams while managing agencies, vendors, and multiple projects. The position is hybrid in Morris Plains, New Jersey, and requires travel 10-25%. Experience in specialty chemicals or manufacturing is preferred
From the employer
As a Principal Customer Marketing Specialist here at Solstice Advanced Materials, you will drive integrated campaign execution, including paid media and events, and content generation as part of the commercial team responsible for growth and customer retention. Your impact will be focused on customer engagement, thought leadership, and demand generation. The ideal candidate will bring a blend of strategic thinking with a hands-on approach to execute multi-channel campaigns that cost-effectively drive new customer acquisition and retention.
This is a global role focused on driving business results with global customers, requiring proven B2B experience, preferably in specialty chemicals or manufacturing. Additionally, experience with project or traffic management, agency management, and a demonstrable history of executing customer-facing marketing activities are important for this role.
This position can be based in our Morris Plains, NJ location and reports to the Sr Director of Customer Marketing, Refrigerant and Applied Solutions (RAS).
KEY RESPONSIBILITIES
- Lead the development and execution of materials and promotions for marketing campaigns, including email, social media, case studies, white papers, and customer events
- Create campaign plans including content calendars, media promotions, nurture sequences, and budget from conception through execution and tracking performance
- Manage stakeholder communications, sales enablement collateral, and digital asset library
- Work with cross-functional teams, including sales and product management, to understand customer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns
- Manage the external nurture activities that drive lead conversion for digital and live experiences (conferences, trade shows, meetings and events), ensuring a seamless and personalized experience across all touchpoints
- Capture key performance indicators (KPIs) and measurements of campaign return on investment (ROI), interfacing with internal agency and regional marketing colleagues for comprehensive reporting
- Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions
- Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
- Work with creative services to develop compelling marketing collateral and assets
YOU MUST HAVE
- Minimum of 7 years of proven track record in delivering results through planning, managing, executing and measuring broad-based marketing initiatives in a B2B environment
- Minimum of 7 years of experience with effective external marketing to customers, content development, and promotional tactics
- Proficiency in Microsoft 365
- Business writing and editing skills
- Proven project coordination skills and experience with cross-functional teams
- Ability to travel 10-25% to attend events and customer meetings
WE VALUE
- Experience with marketing automation tools and CRM systems such as Salesforce, Marketo and Adobe
- Proficiency in PowerBI, PowerAutomate and PowerApp platforms
- Understanding of a two-step distribution model and channel marketing strategies
- Strong analytical skills with the ability to interpret data, measure results, and make data-driven choices; previous experience with corporate reporting of campaign results and customer / market trends
- Results-oriented mindset, we are driven by achieving measurable outcomes and exceeding targets
- Innovative and creative thinking, we encourage new ideas and approaches to drive continuous improvement
- Customer-centric mindset, we prioritize understanding and meeting the needs of our customers
- Organizational and problem-solving skills to successfully support multiple projects simultaneously
- Budget planning and administration experience
COMPENSATION
The annual base salary for this position is $169,316-$211,645. Please note that this salary information serves as a general guideline. Solstice considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.
This position is incentive eligible.
BENEFITS OF WORKING FOR SOLSTICE ADVANCED MATERIALS
In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Solstice Advanced Materials employees are eligible for a comprehensive benefits package. This package includes employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays.
Solstice Advanced Materials is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
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