Founding Product Marketer
At a glance
Mid-level Product Marketing role at Sparrow. Remote, United States · full-time · $124,600–$220,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Work with leadership, marketing, product, enablement, sales, and account management on product marketing programs
- Own the company narrative, value propositions, messaging system, and website copy
- Plan product and feature launches, aligning timing, messaging, and rollout across teams
- Study buyers and the market through win-loss reviews and customer interviews
- Monitor competitors, create battlecards, and give enablement teams useful market intelligence
What you bring
- At least seven years in product marketing, especially B2B SaaS
- A history of successful launches and messaging that earns audience attention
- Strong written and visual teaching skills for making complex leave-management topics clear
- Clear, empathetic communication across email, chat, phone, and sales conversations
- Self-direction, adaptability, receptiveness to feedback, and comfort in a fast-changing environment
Who this fits
You’ll suit a hands-on builder role that combines positioning, launches, research, competitive work, and sales enablement. It fits someone who enjoys simplifying complicated products, collaborating across teams, and helping sales professionals succeed. The position is full-time and remote, with employees working across the United States.
From the employer
About us
Sparrow is the first high-tech, high-touch employee leave management solution. Our mission is to make it simple for companies to provide their employees with all kinds of leave (i.e. family, medical, etc.).
Currently, the leave management process is painful and inefficient for everyone. Company leaders struggle to keep up with regulations and processes that change frequently, and the employees going on leave are overwhelmed by bureaucracy at an exceptionally important juncture in their career. Sparrow transforms this ordinarily tedious, error-prone, complex to remain compliant, and time-consuming process into a 30-minute end-to-end experience saving teams time (20 - 40 hours per leave) and money (up to $30K per leave).
Sparrow is headquartered in San Francisco but all employees work remotely across the country. Sparrow is a diverse, highly talented, and supportive team. Together, we are hardworking, collaborative, smart, and humble—after all, we’re solving real problems.
About the Role
In the Product Marketing role at Sparrow, you’ll have the opportunity to solidify our vision and build processes and materials to ensure we’re positioned to win. We’re looking for someone comfortable rolling up their sleeves, staying up to date on market trends, competitors, and working cross-functionally with internal stakeholders to increase productivity.
Here's what you'll do:
Partner with Leadership – Marketing, Product, Revenue Enablement. Sales, and Account Management on the design and execution of Product Marketing initiatives.
Positioning and messaging strategy - owns the core narrative, value propositions, messaging framework, and website copy while partnering with Revenue Enablement.
Go-to-market for launches – plans and executes product and feature launches, coordinating messaging, timing, and cross-functional rollout.
Runs market and buyer research – win/loss analysis. Conducts customer interviews and refines the ICP as we expand our target market.
Competitive intelligence – tracks competitors, builds battlecards, and equips Revenue Enablement with market intel and data.
About you:
A top performer with a builder’s mindset. 7+ years of product marketing, particularly in SaaS markets selling B2B, with a track record of successful product launches and messaging that captures mindshare.
Learner’s mindset. Highly self-directed, adaptable, and up for feedback and implementation in a fast-paced, always changing environment that has high-performance expectations while working collaboratively. You have a desire to build a world-class sales training playbook and program while seeing success in others.
Product-obsessed. Leave management is complicated, meaning that often, our customers have gaps in their understanding. Therefore, it is essential that you can build effective written and visual teaching materials that simplify complex problems.
Outstanding verbal and written communication skills. Clear, empathetic communicator that can build rapport and relate to sales professionals. You are great at communicating through email, chat, and phone while displaying active listening skills to ensure things are done well, both personally and as a team.
Compensation
This is a full-time salaried position with compensation of $124,600 – $220,000 depending on experience and location.
Why Sparrow?
Our work at Sparrow is impactful. We help People teams with one of the hardest parts of their job, and we support employees at a time when they need it most. We’re driven by our mission, much like a nonprofit, but with the resources and scale of a fast-growing venture-backed company.
Sparrow is proud to be an equal opportunity employer. While we are united by our excitement for the mission and product, the diversity of our experiences is one of our strengths. The Sparrow team is made up of people with all types of backgrounds, and we have teammates in 40 states and counting. To learn more about the Sparrow team and its benefits, check out our careers page.
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