Digital Marketing Manager
At a glance
Mid-level Digital Marketing role at Squadio. Riyadh · full-time.
Pay not stated Digital Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead marketing plans through pre-launch, launch, and post-launch stages
- Manage the agency relationship, review ad results, and guide campaign improvements
- Set audiences and acquisition plans for customers and service providers
- Direct agency-created copy, design, video, and influencer content
- Track KPIs, budgets, brand consistency, partnerships, and growth programs
What you bring
- A marketing, business administration, or related bachelor's degree
- At least five years in marketing management or digital marketing, ideally for marketplaces or apps
- Hands-on experience directing external marketing agencies and major ad platforms
- Advanced analysis with GA4, Appsflyer, Firebase, CRM systems, and related tools
- Strong knowledge of Saudi digital consumers plus fluent Arabic and English
Who this fits
You’ll suit a manager-level role that combines strategy, agency leadership, digital acquisition, analytics, and cross-team coordination. The position is onsite in Riyadh, Saudi Arabia, and requires full fluency in Arabic and English. You’ll work across product, technology, sales, operations, and external partners.
From the employer
Role Purpose:
To lead and develop the marketing strategy overseeing all internal and external marketing activities, including digital campaigns, brand management, and paid advertising. The Marketing Manager will work closely with the external marketing agency to ensure alignment with goals for growth, awareness, and customer acquisition.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies for Pre-Launch, Launch, and Post-Launch phases.
- Manage the daily relationship with the marketing agency and monitor ad campaign performance.
- Define target audiences (Customers & Service Providers) and create tailored acquisition plans.
- Supervise content creation with the agency (copywriting, visuals, videos, influencer collaborations).
- Analyze marketing data to evaluate performance and improve ROI and conversion rates.
- Build and maintain a strong digital presence across TikTok, Instagram, Google, and Snapchat.
- Collaborate with product and tech teams to ensure consistent marketing and in-app messaging.
- Prepare weekly and monthly reports on marketing KPIs and strategic recommendations.
- Work closely with sales and operations teams to connect marketing impact to business outcomes.
- Manage the marketing budget and oversee spending across different channels.
- Maintain brand identity, tone of voice, and visual communication across all platforms.
- Launch partnership and co-marketing campaigns with key service providers.
- Propose new growth and retention initiatives (Loyalty, Affiliate, Referral Programs).
- Explore new tools, trends, and technologies to strengthen Noorcom’s marketing strategy.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum 5 years of experience in marketing management or digital marketing (preferably in marketplaces or app-based services).
- Proven experience managing external marketing agencies.
- Strong knowledge of ad platforms (Meta, Google, TikTok, Snapchat).
- Advanced analytical skills using GA4, Appsflyer, Firebase, CRM, etc.
- Deep understanding of Saudi digital consumer behavior.
- Excellent leadership, communication, and organizational skills.
- Full fluency in Arabic and English.
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