eCommerce Activation Manager

STADA Group stada.com Open · verified Sep 24, 2026

Reading Manager Ecommerce Marketing

At a glance

Mid-level Ecommerce Marketing role at STADA Group. Reading.

Pay not stated Ecommerce Marketing salary

RoleEcommerce Marketing

SeniorityManager

LocationReading

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set the UK online activation direction for the Consumer Health portfolio across retailer websites
You'll build account plans linking digital channels, marketplaces and the full consumer journey
You'll own PIM governance, setting content and attribute rules with IT, Data, Regulatory and global teams
You'll plan retail media and onsite activity, guide investment, and oversee sponsored search, banners, brand pages, email and events
You'll measure results through KPIs and dashboards, then turn findings into optimisation plans, playbooks and tests

What you bring

You bring at least three years in digital marketing, eCommerce activation, shopper marketing or media, ideally in FMCG or Consumer Healthcare
You can plan and improve digital or retailer media campaigns and understand how funnel, creative, content, data and shelf quality affect outcomes
You interpret dashboards and performance data, using AI-enabled tools to guide optimisation and future plans
You coordinate agencies, IT/Data, retailer media partners and stakeholders with strong project management
You communicate clearly, influence across functions and hold a relevant Bachelor's degree or equivalent experience

Who this fits

This suits a commercially minded marketer who can pitch ROI-led growth, align functions and manage several brands, customers and stakeholders. The role is based in Reading, UK, is full-time and permanent, and uses hybrid working with three chosen office days and the rest at home.

From the employer

STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our team as an:

eCommerce Activation Manager

Reading | UK | Full-time | Permanent

As eCommerce Activation Manager, you will set and lead the online activation strategy for STADA UK’s Consumer Health portfolio across our key retailer.com partners.

You will define how our brands show up online, owning end-to-end campaign performance from retail media and onsite activation through to the quality of the digital shelf to drive traffic, conversion, penetration and brand equity.

Working closely with CHC Marketing, Digital, Sales and external agencies, you will build customer-level activation plans, shape ROI-driven retail media investments and establish standards and frameworks that guide activation across our retailer base.

How you will make an impact

Develop a UK omnichannel eActivation strategy and customer-level plans that connect digital channels and retailer.com across the full consumer journey, translating brand and media strategies into clear activation calendars for key accounts and marketplaces.
Act as the UK business owner for PIM in CHC eCommerce, defining content standards, attribute models and governance while working with IT/Data, Regulatory and global teams to ensure accurate, structured and compliant product data.
Own the strategy and planning framework for retail media and onsite activation, setting objectives and investment guidelines and overseeing placements such as sponsored search, banners, brand pages, email and events in line with brand and promotional priorities.
Define KPI frameworks for eActivation, use dashboards and AI-enabled analytics to track performance, lead campaign and customer reviews and turn insights into optimisation roadmaps, playbooks and test-and-learn programmes.
Champion eCommerce activation across the business, influencing brand plans and media allocations, partnering with Regulatory and Quality for compliant execution, building retailer relationships, and developing toolkits and ways of working that scale best practice.

What we are looking for

You will bring 3–5+ years’ experience in digital marketing, eCommerce activation, shopper marketing or media (ideally in FMCG or Consumer Healthcare), with a strong commercial mindset and the ability to pitch ROI-led growth opportunities internally.
Have hands-on experience planning and optimising digital or retailer media campaigns and understand the eCommerce funnel, knowing how creative, media, content standards, data and digital shelf execution combine to drive sales and brand outcomes.
You are confident interpreting performance data and dashboards, leveraging insights and AI-enabled tools to shape optimisation strategies and inform future activation planning.
You collaborate effectively with media and creative agencies, IT/Data teams and retailer media partners, bringing excellent project management skills to coordinate multiple brands, customers and stakeholders with clear priorities and timelines.
You are a strong communicator and influencer who simplifies complex topics, gains alignment across functions and holds a Bachelor’s degree in Marketing, Business, Digital, Design or a related field (or equivalent experience).

What we offer

At Thornton & Ross our purpose “Caring for people’s health as a trusted partner” motivates us every day. And what would be a better place than starting with our own employees. Which is why we give much in return:

💸 Competitive salary and annual bonus scheme.

🗝 Salary Sacrifice Pension Scheme offering 8% employer contribution rates.

⌚ Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.

🌴 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.

💉 Free winter flu jab.

🧠 Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.

⚡ Electric Car Scheme through Octopus Energy, plus free on-site EV charging.

🚲 Cycle to Work Scheme.

👪 Enhanced Family Leave.

🎉 Plus, many more employee benefits & celebration events.

STADA Group promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology or sexual orientation. We use the strength of this diversity to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation and the promotion of an inclusive working environment.