Product Marketing Manager (PMM)
StartupTAP Open · verified Sep 24, 2026 At a glance
Mid-level Product Marketing role at StartupTAP. Los Angeles · full-time · no salary stated · we estimate $158,000–$211,000.
StartupTAP has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape product positioning, value propositions, differentiators, and messaging
- Research customers, markets, competitors, technology, and trends, then brief sales and leadership
- Run go-to-market plans with Product Management from launch through sustaining and end of life
- Create launch materials, sales tools, case studies, white papers, and other strategic content
- Teach internal and external audiences about new products and features while championing the product
What you bring
- Bring five to seven-plus years in strategic, product, or vertical marketing for mobile, enterprise software, or B2B technology
- Show excellent writing ability and turn varied information into a clear, persuasive message
- Hold a BS or BA in Marketing or a related field, an MBA, or equivalent work experience
- Work effectively with Sales, Product Management, Client Services, and Marketing
- Move projects ahead independently with urgency, discipline, and focus
Who this fits
You will suit this role if you have mobile, enterprise software, or B2B technology marketing experience; healthcare vertical work and familiarity with iOS and Android are useful additions. The role is full time and onsite in Los Angeles, while the company describes its office as being in Santa Monica.
From the employer
THE COMPANY: TigerText (http://www.tigertext.com/)
TigerText Inc. is the #1 leader in secure, real-time messaging. We provide healthcare establishments a much-needed and required HIPAA compliant solution that offers security, accountability and productivity that SMS text-messaging and communication platforms such as email cannot.
Located in Santa Monica, the heart of Silicon Beach, TigerText is rapidly disrupting the tech and healthcare industries changing the way an entire industry communicates.
THE OPPORTUNITY:
We are looking for a dynamic, highly motivated Product Marketing Manager (PMM) to join the team. The PMM will help determine key value propositions and differentiators; conduct market, customer, and competitive research; define vertical market messaging; manage the product Go-to-Market processes and work closely with sales and client services to develop compelling sales tools and oversee related marketing efforts and activities. The PMM must have experience in mobile, enterprise software or B2B technology marketing. Vertical marketing experience in healthcare is a huge plus.
The ideal candidate will have familiarity with key mobile phone technology platforms such as iOS and Android as this information is core to the TigerText products and services.
Specifically…
- Help define and drive the product definition process, including positioning and key product messaging.
- Closely follow emerging technology, consumer, and societal trends and make recommendations for how products will leverage or fit into those emerging trends.
- Analyze competitive landscape and keep sales and management team apprised of key developments.
- Work closely with Product Management to orchestrate a cohesive Go-to-Market process and execution.
- Work with Marketing Communications on the development of product launch activities, press releases and marketing materials.
- Assist in educating internal and external audiences regarding new product and feature introductions.
- Tailor high-level marketing content or write new strategic or vertical marketing content to support market needs.
- Become the product champion within TigerText and to external constituencies.
Key Deliverables Include:
- Develop documents including key roles, challenges/hot buttons, applications of our services to solve pain points, benefits and differentiators.
- Develop and manage the Go-to-Market project plan and ensure smooth transitions from launch through sustaining and EOL for all new products.
- ‘Key messages’ document for use in all related marketing communications activities.
- Develop thought leadership pieces, including case studies, white papers and other tools and content (writing).
- Analysis of competitive landscape to include overview of competitor strengths, weaknesses, positioning against TigerText, and leading questions for Sales to unhook them.
REQUIREMENTS/QUALIFICATIONS/PERSONAL ATTRIBUTES:
- EDUCATION: BS/BA in Marketing or related area, MBA or equivalent work experience.
- EXPERIENCE: 5-7+ years strategic, product, or vertical marketing experience in mobile, enterprise software or B2B technology.
- Able to effectively to gather and synthesize disparate information into a cohesive, compelling message.
- Writing skills are critical (VERY CRITICAL) - excellent writing skills is a must.
- Ability to drive projects forward, a motivated self-starter operating with a sense of urgency, discipline and focus.
- Demonstrated experience working effectively with a cross-functional team consisting of Sales, Product Management, Client Services and Marketing.
- Proven experience growing technology product revenues year over year a big plus!
WHY TIGERTEXT?
- Prime office space located in sunny Santa Monica with a loaded fridge.
- An opportunity to work closely with proven thought leaders, executive team, board and serial entrepreneurs (www.tigertext.com/about).
- An environment that embraces a “work hard-play hard” culture and has fun.
- Team members love what they do and are willing to go the extra mile to help our Clients and support the Company’s rapid growth.
- TigerText is the industry leader in secured messaging.
- This is a full time opportunity with competitive salary and generous medical benefits.
TigerText is an Equal Opportunity Employer.
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