Growth Marketing Specialist (Web-to-App Funnels)
At a glance
Mid-level Growth Marketing role at Stillfront. Zagreb.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll create daily variations of landing pages, offers, and paywalls for web-to-app funnels
- You’ll run A/B experiments, measure outcomes, and scale the approaches that perform
- You’ll study funnel data to identify user drop-offs and understand their causes
- You’ll coordinate marketing budgets with campaign performance and bring new web-to-app ideas
- You’ll track performance marketing trends and apply useful findings to the product
What you bring
- You’ll use data comfortably to interpret numbers and draw clear conclusions
- You’ll form conversion hypotheses, test them, and let evidence guide your decisions
- You’ll understand consumer psychology and the factors that influence conversion
- You’ll learn unfamiliar tools and technologies quickly while collaborating well with teammates
Who this fits
This role suits an analytical experimenter interested in consumer behavior, subscriptions, and conversion journeys. You’ll collaborate directly with marketing, product, content, and creative teams. The role is based in Zagreb and follows a hybrid model, with office attendance required from Tuesday through Thursday; working hours are flexible.
From the employer
Nanobit is a Zagreb-based mobile entertainment studio and part of Stillfront Group. For 15+ years we've built games and interactive stories played by tens of millions of people worldwide. We're now expanding into a new product category: short-form vertical drama for mobile audiences. We're building it with the same craft and audience focus that has defined our games.
About the role
We’re building a short-form drama app featuring AI-generated vertical series. A key part of how the product grows is web-to-app funnels: landing pages where viewers discover a story, engage, subscribe, and then continue in the app. Your job is to create, test, and optimise these funnels. The short drama category is new, the playbook is being written in real time — if you love experimenting, digging into numbers, and figuring out what makes people click, this role is for you.
How will you spend your day?
Creating new funnel variations daily — landing pages, offers, and paywalls
Setting up and running A/B tests: launching experiments, tracking results, scaling what works
Analysing funnel data to find where users drop off and why
Coordinating with the marketing team on budget allocation and campaign performance
Following web2app and performance marketing trends and bringing new ideas to the table
What we are looking for
An analytical mindset — you enjoy working with numbers and drawing conclusions from data
A test-and-learn approach: you form hypotheses about what will work and validate them with data
Interest in consumer psychology and what drives users to convert
Ability to quickly learn new tools and technologies
Team spirit and good collaboration skills
Nice to have
Experience with A/B testing, CRO, performance marketing, or subscription products
Familiarity with analytics tools (Amplitude, Tableau)
Any funnel or landing page you’ve built yourself — even as a side project, we’d love to see it
What we offer
A new product and the opportunity to build, test and scale our web-to-app funnels from day one
Direct collaboration with the marketing, product, content and creative teams that ship the actual show — your funnels are the front door to it
Additional financial benefits based on annual success, such as a Christmas bonus, Easter bonus, summer bonus, as well as referral bonuses and covered transportation expenses
Work-life balance: we are dedicated to our work, but also understand the importance of flexibility, switching off and recharging. Based on that, we offer flexible working hours and a hybrid work model, with office days mandatory from Tuesday to Thursday. Each one of our teammates enjoys an hour-long lunch break and 24 days of annual leave.
We sponsor your monthly Multisport membership and offer you a free annual health check-up, healthy (and not so healthy) snacks, free lunch each day when working from the office and occasional discounts on various services and products.
Parents, you are included too! We got your back with kindergarten compensation and soon-to-be parents can look forward to a baby bonus!
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