Communications Manager, viagogo - DACH
At a glance
Mid-level Communications role at StubHub. Genève.
Pay not stated Communications Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll lead viagogo's corporate and consumer communications across Germany, Austria and Switzerland
- You'll make policy topics accessible through media content and align campaign messages with the government relations team
- You'll create stories and materials for partnerships spanning sports, music, entertainment, industry and social impact
- You'll pitch coverage, run briefings and answer DACH media questions with customer service support
- You'll manage editorial and social calendars plus German consumer and corporate communications agencies
What you bring
- You bring at least eight years in communications and media relations, ideally in media, entertainment, music, sports or lifestyle
- You have established DACH media connections, especially in Germany, and a record of winning consumer and business coverage
- You can turn data and insights into media narratives and lead editorial and social content campaigns
- You have managed brand partnerships, agencies and communications projects, including hands-on delivery
- You can handle reputational risks and write messaging for executives while working with C-suite leaders
Who this fits
This role suits a senior communications professional who combines media relationships, strategic storytelling and practical campaign delivery. You'll be based in Switzerland while covering Germany, Austria and Switzerland, and you'll work with communications, government relations, customer service, agencies and executives. Success depends on strong German-market media knowledge and comfort across corporate, consumer and policy communications.
From the employer
StubHub is on a mission to redefine the live event experience on a global scale. Whether someone is looking to attend their first event or their hundredth, we’re here to delight them all the way from the moment they start looking for a ticket until they step through the gate. The same goes for our sellers. From fans selling a single ticket to the promoters of a worldwide stadium tour, we want StubHub to be the safest, most convenient way to offer a ticket to the millions of fans who browse our platform around the world.
StubHub/viagogo is looking for a passionate and talented Communications Manager based in Switzerland to oversee the DACH region (Germany, Austria and Switzerland) . This role will work with the Head of Communications for viagogo to drive the corporate and consumer communications strategy in DACH. This role will also support policy communications to help explain the company’s policy position and influence public discourse. This includes enhancing brand visibility through traditional media and digital channels
The ideal candidate is a creative storyteller, a strategic thinker, and a relationship builder who thrives at the intersection of culture, community, and brand purpose.
What You'll Do:- Strategic Communications & Storytelling
- Plan and implement a corporate and consumer communications strategy for viagogo in the DACH region
- Support day to day proactive brand and reputational storytelling
- Help drive policy communications and translate policy issues into accessible content for media and the public
- Support strategic communications campaigns tied to policy initiatives and work closely with GR team to ensure message alignment
- Develop and execute integrated communications strategies to support brand and partnership initiatives across sports, music, entertainment, industry and social impact. Craft compelling narratives and messaging that highlight the brand’s role and impact in cultural and purpose-driven partnerships.
- Develop communications materials including pitches, key messaging, narratives, and media FAQs related to viagogo news that resonate in DACH region
- Build and maintain a proactive editorial and social media calendar of partnership moments and activations.
- Help drive partnership storytelling across sports, music, entertainment and social impact
- Support day to day management of German viagogo consumer and corporate communications agencies
- Media Relations
- Build strong relationships with DACH media across business, lifestyle, sports, entertainment, and social impact verticals.
- Manage press outreach, media briefings, and story pitching to secure impactful coverage. Oversee press materials including releases, messaging, and Q&As.
- Support with DACH media inquiries, including gathering data, drafting statements, and providing timely responses, work closely with CS to investigate media queries.
What You've Done:
- 8+ years of experience working in communications and media relations, preferably in the media, entertainment, music, sports, or lifestyle category
- Experience managing brand partnerships
- Passion for PR and brand storytelling and dreaming up bold content ideas
- Has strong media relationships with DACH media, particularly in Germany
- Proven record of pitching and securing consumer and business press, and a deep understanding of the business and lifestyle media in the DACH region
- Experience building compelling media narratives using data and insights
- Strong expertise in content strategy and able to lead editorial and social media content campaigns
- Ability to anticipate, manage and mitigate reputational risks
- Experience in an agency or experience managing an agency
- Project management skills including hands-on planning and execution
- Experience crafting messaging for executives and liaising with C-suite executive
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