Product Marketing Manager, PUBG Mobile
Tencent Open · verified Sep 23, 2026 At a glance
Mid-level Product Marketing role at Tencent. United Kingdom-London · full-time.
Pay not stated Product Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build Western Europe launch plans for PUBG Mobile updates, anniversaries, local events, media, creative, live-ops and budgets
- Lead brand activations with Brand Marketing, Product Development, Partnerships, Creative, Influencers and Community teams
- Keep projects moving from kickoff through delivery, then review results and document lessons learned
- Adapt consumer-facing copy and visuals for local markets while improving quality and relevance
- Advise the Germany and UK markets and represent the Western Europe team with external gaming partners and vendors
What you bring
- Bring extensive mobile, PC and console gaming experience, especially with shooters and PUBG Mobile
- Offer at least seven years in brand marketing operations, campaign delivery and global marketing, ideally within gaming
- Know how to plan, run and improve integrated campaigns across digital, social, paid media, influencers, advertising, events and content
- Communicate, present, organise and write well while influencing senior stakeholders across cultures
- Understand marketing funnels, performance data, project priorities and gaming markets across Western Europe or North America
Who this fits
This role suits an avid gamer who can work across creative, publishing and marketing details while coordinating many stakeholders. It is based in London and includes Western Europe responsibilities plus Germany and UK market consultancy. English fluency is required, while German or Mandarin would be useful.
From the employer
Business Unit
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.
What the Role Entails
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the PUBG Mobile includes version updates, anniversary and big local events.
2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level)
3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
4. Management of consumer facing content in a framework of market localisation and quality optimisation (copywriting, visual impact, trends..)
5. In addition to your WEU responsibilities, you are the point of contact for consultancy for the Germany/UK market and can represent the WEU team with key entities (first parties, gaming associations, Germany/UK expert vendors).
Who We Look For
1. Avid gamer with extended experience in mobile games, PC and console games, esp. in the shooter category and PUBG Mobile.
2. At least 7+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming
3. Experience developing, executing and optimising integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.
4. Excellent communication, presentation, organisational and writing skills and capacity to influence different stakeholders including management level in a multi cultural environment.
5. Entrepreneurial spirit with a strong drive to deliver results. Must be solution-oriented and comfortable delving into the technical aspects of publishing and marketing frameworks.
6. Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels.
7. Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
8. Project management skills and ability to manage the priorities of multiple stakeholders.
9. Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background.
10. Fluency in English is required; proficiency in German and/or Mandarin would be a plus.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
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