Senior Product Marketing Manager
At a glance
Senior Product Marketing role at Teramind. Remote, Canada · full-time.
Pay not stated Product Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own positioning and messaging across IRM, DLP, AI Governance, and employee monitoring
- Create buyer personas and journey frameworks using closed-won and closed-lost evidence
- Equip sales with onboarding decks, demo scripts, objection guides, and packaging stories
- Turn product roadmap changes into launch plans, GTM narratives, and sales collateral
- Lead creative production systems and manage an AI-first content creator
What you bring
- At least eight years in product marketing, including three in B2B cybersecurity or adjacent enterprise SaaS
- Experience owning positioning in a multi-category or category-creation setting
- A record of producing sales enablement materials that teams use
- Skill turning win/loss findings into stronger competitive messaging
- Experience managing creative or content talent, plus strong writing and analyst relations experience
Who this fits
You’ll suit a senior, hands-on role for someone who can connect product strategy, sales enablement, competitive insight, and creative production. The role is remote in Canada, within a fully remote and globally distributed company. Reference and background checks are required.
From the employer
The Role
You'll own how Teramind is positioned, packaged, and sold. This is a senior, hands-on role at the center of our GTM engine: you'll define the messaging across four converging categories (IRM, DLP, AI Governance, employee monitoring), arm sales with what they need to win, and translate a fast-moving product roadmap into narratives the market cares about.
You'll also lead our creative production function - managing an AI-first content creator and building the systems that let a lean team produce at the volume and quality of one three times its size.
What You'll Do
Positioning & messaging
- Own and continuously test core positioning across IRM, DLP, AI Governance, and employee monitoring - reconciling how buyers actually search and speak with how we show up on the site and in campaigns
- Build persona and buyer-journey frameworks, and pressure-test them against real closed-won and closed-lost data - not assumptions
Sales enablement
- Own the sales enablement stack: onboarding decks, demo scripts, objection-handling guides, and pricing/packaging narratives
- Build and maintain competitive battlecards (Forcepoint, Microsoft Purview, ActivTrak, and others) and keep sales armed with fresh win/loss insight
Product launches & GTM
- Partner with Product to translate the roadmap into GTM narratives, launch plans, and sales-facing collateral
- Run and synthesize win/loss and churn interviews into messaging refinements and roadmap input
What You Bring
- 8+ years in product marketing, including at least 3 years in B2B cybersecurity or adjacent enterprise SaaS
- Proven ownership of positioning in a multi-category or category-creation environment
- A track record of building sales enablement that sales teams actually use
- Fluency in competitive intelligence — able to turn win/loss data into sharper messaging, not just reports
- Experience managing creative or content talent, with genuine curiosity about AI-powered production workflows
- Strong writing skills; you will be evaluated on this directly
- Analyst relations experience (e.g., Gartner, Forrester)
You'll have real ownership at a company where marketing has a seat at the strategy table. The category is converging, the timing is right, and the person in this seat will shape how an entire market talks about insider risk in the AI era.
Benefits This is a remote role. Teramind has been a fully remote company since 2014, and for us that means real flexibility and teams that are genuinely global and diverse. You'll also get:- A collaborative, forward thinking team that values experience and invests in growing talent
- Competitive salary
- Unlimited paid time off
- Quality health benefits
- 401(k) with Company matching program
- Career growth and professional development opportunities
- Company issued laptop, your choice of Mac or PC
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