Brand Manager - China
At a glance
Mid-level Brand Marketing role at thatgamecompany. Shanghai · full-time.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Help shape TGC’s brand direction and messaging for China
- Lead or substantially support campaigns, offline experiences, and content programs
- Coordinate with global teams, local partners, and internal stakeholders to deliver work
- Review copy, visuals, video, and offline materials for consistent brand expression
- Turn project retrospectives into lasting insight about Chinese players and the local market
What you bring
- Bring three to five years in branding, marketing, or content roles
- Show that you can take projects from initial planning through completion
- Communicate strongly in both Chinese and English, in writing and conversation
- Think about brand value over the long term rather than short-term results
Who this fits
You’ll fit a role that combines strategic brand thinking with hands-on delivery and close collaboration across local and global groups. A real love of games, strong creative judgment, and alignment with TGC’s philosophy matter here. The position is onsite in Shanghai, China.
From the employer
Brand Manager - China
thatgamecompany is best recognized for creating award-winning, enriching, and
meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky,
is our most complex undertaking to date. It is a social network built around the values
inherited from a powerful humanistic story. It is a live experience continuously evolving
inside a global online theme park.
Role Overview
We are looking for a Brand Manager with strong brand judgment and a genuine
passion for games and creative work, to help shape and drive TGC’s brand presence
and key brand initiatives in China.
This role requires both long-term brand thinking and solid execution capability.
Responsibilities
• Support the development and execution of TGC’s brand direction and core
messaging in China
• Own or deeply contribute to brand-level projects, including brand campaigns,
offline experiences, and content initiatives
• Collaborate closely with global teams, local partners, and cross-functional
stakeholders to deliver projects effectively
• Participate in the planning and review of brand-related content (copy, visuals,
video, offline materials) to ensure brand consistency
• Conduct post-project reviews and build long-term insights into Chinese players
and the local market
Requirements
• 3–5 years of experience in branding, marketing, or content-related roles
• Proven experience managing projects end-to-end
• Strong written and verbal communication skills in both Chinese and English
• A long-term brand mindset, beyond short-term marketing performance
We Value
• A genuine love for games, with clear taste and judgment
• Alignment with TGC’s philosophy and creative values; familiarity with or passion
for TGC games is a strong plus
Real interest in emotionally driven, experience-oriented brands, beyond surface-level
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