Social Media Specialist
At a glance
Mid-level Social Media role at thatgamecompany. Shanghai · full-time.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run daily calendars and channel activity across Bilibili, Xiaohongshu, and Weibo for TGC game IPs
- Write, edit, and publish copy, visual posts, and short videos in each IP's voice
- Build creator and fan-artist relationships, then spark organic user-generated content
- Roll out updates, IP events, and collaborations with localized copy and player interactions
- Track reach, engagement, and follower trends while summarizing player sentiment for reports
What you bring
- Bring three to five years in gaming, ACG, or pan-entertainment social operations with proven content delivery
- Use CapCut, Photoshop, or comparable tools for basic video editing and graphic design
- Understand Bilibili, Xiaohongshu, and Weibo communities, mechanics, algorithms, and fan culture
- Work professionally in English and Mandarin with international teams
- Align with TGC's design philosophy and community values; playing Sky or similar games is preferred
Who this fits
This role suits someone who can independently produce social content and work with creators in gaming, ACG, or pan-entertainment communities. You’ll work onsite in Shanghai and need professional English and Mandarin for international collaboration. Familiarity with Sky or similar games is preferred.
From the employer
Role Overview
Responsible for daily content creation and community operation across core Chinese social platforms (e.g., Bilibili, Xiaohongshu, Weibo) for thatgamecompany's (TGC) IPs. Drive brand emotional value, maintain community engagement, and enhance player loyalty through authentic storytelling and creator relationship management.
Key Responsibilities
Core Channel Operation & Content Creation: Own the daily content calendar and operations for core channels (Bilibili, Xiaohongshu, Weibo). Independently script, edit, and publish copy, graphic posts, and short video content while adhering to IP brand tone.
Creator & Fan Art Engagement: Build and maintain ongoing relationships with fan artists, community creators, and mid-to-micro KOLs/KOCs. Implement engagement initiatives to drive organic UGC growth.
Campaign Execution: Support game updates, IP events, and collaboration campaigns by executing social media rollouts, localized copy delivery, and user interactions.
Data Tracking & Community Feedback: Monitor core performance metrics (impressions, engagement rates, follower growth) and consolidate player sentiment and content feedback for regular reporting.
Requirements
Experience: 3–5 years of social media operations experience in gaming, ACG, or pan-entertainment sectors with a strong track record of content execution.
Execution & Aesthetics: High aesthetic sensitivity and strong content execution skills. Proficient in basic video editing and graphic design tools (CapCut, Photoshop, etc.).
Platform Expertise: Deep knowledge of community mechanics and algorithms on platforms like Bilibili, Xiaohongshu, and Weibo, with insights into fan community culture.
Language & Communication: Professional working proficiency in both English and Mandarin to collaborate seamlessly with international teams.
Passion for the IP: Strong alignment with TGC’s design philosophy and community values (experience playing Sky or similar games is highly preferred).
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