Marketing Lead
At a glance
Senior General Marketing role at theeconomistgroup. Gurugram.
Pay not stated Marketing Lead salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Create, present, and deliver innovative marketing strategies for events
- Build campaigns for three annual events across email, social, digital advertising, and one-to-one invitations
- Analyze campaign data to improve efficiency and achieve event KPIs
- Report on results and make thoughtful campaign optimizations
What you bring
- Bring proven strategic marketing experience and at least five years in senior events marketing
- Show client management experience with excellent written and oral communication
- Understand B2B conferences and integrated digital campaigns spanning PPC, programmatic, SEO, and social media
- Use email marketing and automation platforms, website CMS tools, HTML, and digital platforms
- Combine strong numeracy and literacy with the ability to write high-quality marketing copy
Who this fits
You'll suit a senior events marketer focused on B2B conferences and attendee acquisition. The role is based in Gurugram, India, with a hybrid pattern requiring at least three office days. You should be comfortable using AI in your application only when the information still accurately reflects your own experience and qualifications
From the employer
Who we are
Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.
Across our three businesses -The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.
As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.
Want to discover more about life at The Economist Group? Follow @EconomistCareers on Instagram to discover the people, stories and opportunities that make TEG unique.
EuroFinance, an Economist Group business, is the leading global provider of conferences, training and research on cash management, treasury and risk. We provide a platform for treasurers and CFOs from the world’s leading companies to exchange innovative strategies, best practice and expert opinion – either face-to-face or online. We are looking for a senior events marketer to create attendee marketing strategies, execute all campaigns including email, digital and social and display a continued commitment to reporting and optimizations to ensure event success.
How will you contribute:
- Strategy - Concept, present and execute innovative marketing strategies
- Event Execution - Develop and implement the events’ marketing campaigns for three events, annually. Typical campaigns include email marketing, social media, digital advertising and one-to-one high end invitation processes.
- Campaign management - Increase campaign efficiency through responsible and thoughtful data analysis to create meaningful optimizations that result in meeting all event KPIs
The ideal skills for this role are:
- Proven relevant strategic marketing experience
- 5+ years of experience in a senior events marketing role
- Client management experience
- Excellent written and oral skills
- Excellent knowledge of the events industry specifically B2B conferences
- Excellent understanding and experience working with 360 digital campaigns including PPC, programmatic, SEO, social media marketing etc.
- Excellent knowledge of email marketing and marketing automation platforms
- Experience working with website CMS, html and digital platforms. wordpress a plus
- Experience of email marketing Eloqua and Adestra a plus
- High level of numeracy, literacy and proficient at writing high quality marketing copy
Working Arrangements
The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.
AI usage for your application
We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
What we offer
Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
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