Assistant Marketing Manager, CRM
Universal Music Group Open · verified Sep 24, 2026 At a glance
Mid-level General Marketing role at Universal Music Group. Seoul Republic of Korea.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run CRM plans across online and offline campaigns for target audiences
- Use CRM tools to understand customer profiles and report campaign performance
- Identify important social platforms while tracking new channels and marketing trends
- Support local and international promotions, consumer campaigns, and single or album releases
- Help create marketing materials for UMG’s international artists
What you bring
- A bachelor’s degree and more than three years of relevant experience
- Knowledge of the music and content businesses plus digital marketing tools
- English and Korean skills for both spoken and written communication
- Strong interpersonal and teamwork skills, with creative and strategic marketing judgment
- Ability to work effectively in time-pressured conditions
Who this fits
You’ll suit a creative, strategic marketer who follows social and marketing trends and enjoys international pop music. The role is based in Seoul, Republic of Korea. Experience in music or entertainment consumer marketing, online channel operations, or J-POP is preferred.
From the employer
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
The core values that comprise Universal Music Group are Authenticity, Boldness, Creativity, Connection, Drive and Insight. These values are the essence of our people which makes UMG the most renowned company in the music industry.
Role Summary
As an Assistant Marketing Manager, CRM, major daily role is developing/executing CRM marketing plans including both online and offline marketing campaigns. Also do and support in/out-market promotion, consumer promotion, single/album productions along with creative productions for UMG international artists.
About this role
- Plan and execute CRM strategy with target audience
- Customer profile insight through CRM tools
- Track and report CRM marketing performances
- Identify key social platforms and stay abreast on new emerging connections and trend
Desirable Traits:
- A Bachelor's Degree
- Over 3 years of relevant work experiences
- Knowledge and understanding on overall music and contents business
- Love for international pop music
- Good understanding of digital marketing tools
- English and Korean Skills in both speaking and writing
- High interpersonal skills / team work
- Creative and strategic thinking
- Edgy insight on marketing trend
- Capable of working in the time pressured environment
Advantageous Traits:
- Work experience gained within music / entertainment consumer marketing companies are preferred
- Relevant experience of operating the online channels will be preferred
- Good understanding and knowledge in J-POP
Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.
About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.
Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.
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