Legal Marketing
unitedfirm Open · verified Sep 24, 2026 At a glance
Mid-level General Marketing role at unitedfirm. Los Angeles · no salary stated · we estimate $77,750–$95,750.
unitedfirm has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll grow PPC campaigns for personal injury, immigration, and criminal defense practices
- You'll create repeatable workflows and manage campaign setup, changes, monitoring, and reporting
- You'll run daily Google Ads work, including keyword research, ad creation, and budget oversight
- You'll review monthly results and recommend ways to improve click-through rates and cost per click
- You'll shape digital strategy, campaign messaging, and value propositions
What you bring
- At least four years of direct Google Ads experience with measurable outcomes
- Law firm marketing experience, preferably supporting personal injury practices
- SEO knowledge plus experience using Google Analytics and internal reporting tools
- Strong campaign management and business leadership skills
- A marketing or related B.A. or M.B.A. is strongly preferred
Who this fits
You’ll suit this Los Angeles-based role if you combine analytical thinking with hands-on PPC campaign management and legal marketing experience. The work focuses on reaching the Hispanic market across several legal practice areas. The listing also calls for proficiency with Microsoft Office, Google Suite, and other PPC platforms, including Bing AdCenter.
From the employer
Our Los Angeles office is looking to hire a passionate, proactive, and experienced Legal Marketing Manager to work within our Marketing Department. This ideal candidate will coordinate the firm’s in-house marketing initiatives for our main areas of practice, including personal injury, immigration, and criminal defense, primarily in the Hispanic market. We are looking for an analytical thinker who can conceptualize, execute, and design innovative Google Ad pay per click campaigns for our firm. You will be responsible for implementing Google Ad marketing initiatives, with the end goal of improving our conversions in paid advertising. The ideal candidate's primary objective should be to ensure that our Google Ads pay per click campaigns have the most astounding return on our investment.
Responsibilities
- Management and growth of pay per click campaigns driving revenue and profits
- Systematizing activity and creating processes on pay per click channels
- Manage the setup, adjustments, monitoring, and reporting for digital marketing and advertising campaigns
- Improving Click-Through Rates and Costs Per Click
- Create/add/manage Google ads and large budgets on a daily basis
- Keyword research experience with SEO understanding
- Take an active role in developing digital strategies that support our overall digital marketing program
- Create monthly reports with analysis of performance of campaigns along with strategic recommendations for continual improvement
- Provide and communicate strategic direction on PPC campaign initiatives, identifying key messages, and value propositions
Qualifications
- Minimum of 4+ years direct Google Ads experience with tangible results
- Experience with Law Firm marketing, ideally in Personal Injury
- Google Ads Certified preferred
- B.A or M.B.A in Marketing or related field is highly preferred
- Strong business Leadership and Campaign management
- Proficient in Microsoft Office and Google Suite
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
Here at The United Firm, we offer medical, dental, and vision insurance. We have a great compensation package including a 401(k) plan. Some perks include catered lunches, complimentary parking, paid time off, and more! Come be apart of our growing firm and its opportunities for your career development. You will learn and develop alongside a team of professionals who aim to excel in the legal industry.
The United Firm, APC is an equal employment opportunity employer, and we welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status or genetics. We are dedicated to providing an inclusive, open, and diverse work environment.
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