Marketing Executive (Events & Customer Engagement)
At a glance
Mid-level General Marketing role at Universal Business Team. Stafford · full-time · £40,000–£45,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll plan and run exhibitions, trade shows, and field marketing campaigns
- You'll coordinate event logistics, suppliers, budgets, and promotional activity
- You'll assess event results and return on investment to demonstrate commercial value
- You'll visit customers, gather market insight, and create testimonials, case studies, and advocacy content
- You'll support sales with presentations and collateral while tracking competitor and customer feedback
What you bring
- At least three years in events marketing or a comparable B2B marketing role
- Experience delivering exhibitions and events with strong project management skills
- Confident communication with customers, prospects, stakeholders, and internal teams
- A proactive approach with clear commercial awareness
- A full UK driving licence
Who this fits
This suits a confident, personable marketer who enjoys customer contact, event delivery, and coordinating several projects. You'll work from the Stafford-area office Monday to Friday, from 7:30am to 4:30pm. National travel to events and customer sites is part of the role.
From the employer
Package: £40,000 - £45,000 + Car Allowance + Profit Share Bonus + Development Opportunities
Location: Stafford area (Office-based, with National travel to Events & Customer Sites)
Hours: Monday to Friday, 7:30am - 4:30pm
Benefits:
- Car / Car allowance
- Profit Share Bonus Scheme (following probation)
- Daily lunch provided
- BUPA wellbeing and mental health support
- Ongoing professional development and training
- Modern refurbished offices with significant investment planned (planning to move to in Jan2027)
- Genuine career development opportunities
Are you an organised and commercially minded marketer who thrives on bringing events to life and building meaningful customer relationships?
Our client is seeking a Marketing Executive to take ownership of exhibitions, events and customer engagement activities that directly support business growth. This is a varied, customer-facing role where you will play a key part in strengthening brand presence, generating market insight and helping the commercial team convert opportunities into results.
This opportunity would suit someone who enjoys being at the centre of activity, coordinating multiple projects, engaging with customers and delivering events that create measurable commercial impact.
The Role
Working closely with the Marketing Manager and wider commercial team, you'll be responsible for planning, promoting and delivering exhibitions, trade shows and field marketing initiatives, whilst ensuring every activity delivers tangible value to the business.
Key responsibilities include:
- Planning and delivering exhibitions, events and field marketing campaigns
- Managing event logistics, suppliers, budgets and promotional activity
- Capturing and analysing event performance and ROI
- Conducting customer visits and gathering valuable market insight
- Developing customer testimonials, case studies and advocacy content
- Supporting the sales team with presentations, literature and marketing collateral
- Monitoring competitor activity, market trends and customer feedback
- Coordinating brand activation initiatives across multiple channels
- Supporting wider marketing projects and campaigns as required
About You
We're looking for a confident and personable marketing professional who enjoys building relationships and engaging with customers face-to-face.
You will ideally have:
- At least 3 years' experience within events marketing, or a similar B2B marketing role
- Proven experience planning and executing exhibitions and events
- Excellent organisation and project management skills
- Strong communication and stakeholder management abilities
- A proactive, commercially aware mindset
- The confidence to engage with customers, prospects and internal teams
- A full UK driving licence
- Experience within industrial, engineering, manufacturing, environmental or construction sectors would be advantageous
- HubSpot experience would be beneficial but is not essential
Why Apply?
This is an opportunity to join a growing, ambitious business with a genuine people-first culture. You'll be given autonomy, responsibility and the chance to make a visible impact, whilst benefiting from excellent support, ongoing development and clear opportunities to grow your marketing career.
If you're looking for a role that combines events, customer engagement, commercial marketing and relationship building, we'd love to hear from you.
Requirements
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Benefits
IND25
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