Performance Marketing Manager, Europe

Upway upway.shop Open · verified Sep 25, 2026

Hybrid Paris Full-time Manager Performance Marketing

At a glance

Mid-level Performance Marketing role at Upway. Paris · full-time.

Pay not stated Performance Marketing Manager salary

RolePerformance Marketing

SeniorityManager

LocationParis

WorkplaceHybrid

EmploymentFull-time

PostedDec 3, 2024 · 22mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build European performance marketing plans across SEA, paid social, affiliates and related channels
Launch and refine campaigns across bids, keywords, creative and landing pages to improve profitability
Track campaign results through attribution practices and performance dashboards
Direct budget across platforms and campaigns for both supply and demand initiatives

What you bring

Bring three to six years in marketing analytics or a related field such as business consulting
Use Google Ads and Meta Ads for performance marketing
Apply tracking and attribution tools including Google Analytics 4 and Google Tag Manager
Present results clearly and persuasively to co-founders, general managers and tech teams
Make data-led decisions with strong analytical judgment, ownership and an entrepreneurial, results-focused approach

Who this fits

You’ll suit a data-focused marketer who enjoys a fast-moving B2C e-commerce setting and owns work from planning through execution. The role is based in Paris with a hybrid setup and supports Upway’s European business. SQL is listed as a plus rather than a requirement.

From the employer

Upway is the leading platform selling refurbished e-bikes in Europe and the US. Our mission is to make electric mobility accessible to everyone.

With a very ambitious plan for the years to come, we are looking to expand our Performance Marketing team in order to fuel our rapid growth.
As Performance Marketing Manager at Upway, you will play a critical role in driving customer acquisition and revenue growth.
You will manage our Performance Marketing channels end-to-end, from strategy to execution; and will be responsible to allocate our budget efficiently across both Supply and Demand initiatives.

This role is ideal for an analytical, data-driven professional who thrives in a fast-paced, B2C e-commerce environment.

Strategy: Build a comprehensive Performance Marketing strategy (SEA, paid Social Media, Affiliates, etc.) aiming at driving traffic and generating revenues for our European business.
Execution: Launch and continuously optimize campaigns (bids, keywords, creatives, landing pages, etc.) to increase their overall profitability.
Tracking: Closely monitor campaigns performance by implementing best practices in terms of attribution and by building dashboards.
Budget Management: Allocate our Performance Marketing budget (millions of Euros per year!) efficiently across platforms and campaigns.

3-6 years of experience in Marketing analytics or related fields such as business consulting.
Stellar analytical skills and the ability to make data-driven decisions.
An entrepreneurial, results-oriented mindset with a strong sense of ownership.
Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads).
Experience working with Performance Marketing tracking tools and attribution mechanisms (e.g., Google Analytics 4, Google Tag Manager).
Good communication skills to present results in an informative and persuasive way to a wide range of stakeholders (Co-Founders, General Managers, Tech).
SQL proficiency is a plus.