Performance Marketing Manager - Apps
At a glance
Mid-level Performance Marketing role at Voodoo. Paris · full-time.
Pay not stated Performance Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own user acquisition for a portfolio of consumer and social apps
- Plan campaigns across multiple apps and improve returns by reading performance signals
- Coordinate with product and creative teams, then share feedback across both groups
- Use internal growth tools and work with tech to make them better
- Lead cross-functional projects and spread acquisition best practices
What you bring
- Background in performance marketing and paid acquisition for apps or games
- A proven ability to use return-focused strategies for mobile apps or games
- Hands-on knowledge of Facebook Ads, AdMob, AppLovin, TikTok, DSPs, and mobile measurement platforms
- Experience with testing methods, influencer marketing, and app store optimization
- Fluent written and spoken English, plus experience trying organic or viral growth tactics
Who this fits
This role suits someone who wants to own app acquisition while working closely with product, creative, and tech teams. You’ll work onsite in Paris, with remote days available. The team values candor, freedom, and responsibility.
From the employer
About Voodoo
Founded in 2013, Voodoo is a tech company that creates apps and mobile games with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes popular apps such as BeReal and Wizz, alongside chart-topping games like Mob Control, Block Jam & more.
Team
Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across consumer and social apps.
Role
Voodoo is looking for an Performance Marketing Manager to own user acquisition activities on a portfolio of consumer and social apps. Leading you own portfolio of Apps, you will leverage your expertise and creativity to turn great mobile products into global hits.
Plan and manage UA campaigns for multiple apps
Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our apps
Work closely with our Product and Creative teams to coordinate efforts and share feedback
Use our suite of internal growth tools and interface with our Tech team to continuously improve them
Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation
Lead transversal projects
Profile
You have experience in performance marketing and paid acquisition, in application or gaming companies
You have a successful track record with ROAS strategies on mobile games and/ or apps
You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
You’re well-versed with experimentation methodologies and processes
You have experience with influencer marketing and ASO
You’re a hacker: you’ve already tried innovative organic/ viral tactics
You speak and write English fluently
You wish to work in an environment that values candor, freedom, and responsibility
Benefits
Competitive salary
Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
Swile Lunch voucher
Gymlib (100% borne by Voodoo)
Wellness activities in our Paris office
Flexible vacation policy
Remote days
Child daycare facilities (Les Petits Chaperons rouges)
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