Brand Manager
At a glance
Mid-level Brand Marketing role at US Kraft Heinz. Freshwater · full-time.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead new product development across idea creation, business cases, profit-and-loss oversight, launch planning, and post-launch reviews
- Drive packaging updates from the initial brief through validation, rollout, and product changeover
- Plan above- and below-the-line launch work, including media, point-of-sale, and consumer promotions
- Shape campaigns for audiences across Australia and New Zealand, working with agencies through execution
- Track brand results, build consumer understanding, and support budgets, forecasts, and monthly advertising spend
What you bring
- Several years in marketing, preferably within fast-moving consumer goods
- Strong project leadership across new products, packaging renovation, and advertising
- Data-led judgment using research and reporting, with IRI or Nielsen experience preferred
- Stakeholder leadership skills for coordinating cross-functional teams and managing expectations
Who this fits
You’ll suit a collaborative marketing professional who can manage projects, solve problems creatively, and stay resilient in a fast-paced setting. The role is a six-month contract with three office days and two remote days, based in Freshwater.
From the employer
Job Description
Brand Manager
- Opportunity to grow your career with Kraft Heinz!
- Flexible work arrangement – 3 days in office, 2 days remote
- Collaborative and dynamic work environment
Kickstart Your Career with Kraft Heinz!
Are you looking to grow your career in Marketing? Do you want to join a dynamic team with a proven track record of internal growth and career advancement opportunities? We have an exciting permanent opportunity for a Brand Manager (6 Month Contract) to join our Marketing team, based in Southbank.
This is a 6 month contract position
The Company
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
Key position responsibilities include, but not limited to:
Lead brand NPDs including idea generation, preparation of business plans, P&L management, go to market planning for both AU and NZ, and post launch audits
Work collaboratively with Senior Brand Manager and Category Development to develop strategy development including one and three-year plan
Lead portfolio packaging renovation projects from briefing to validation, implementation and changeover management
Develop and implement above the line and below the line activities for new product launches, including media campaigns, POS, and consumer promotion plans for assigned category portfolio
Develop impactful and breakthrough campaign creatives that resonate with the audience across ANZ
Liaise with agencies to develop & execute marketing & advertising campaigns
Monitor brand performance and develop consumer insights through research tools and reporting
Support annual budgeting, quarterly forecasting and manage monthly A&P spend
Communication and coordination across cross-functional teams including Sales, Operations and Management
Perform assigned tasks by all Kraft Heinz Food Safety, Environmental, Health and Safety, and Ethical and Human Resources policies, programs and goals.
Uphold Kraft Heinz values and work in a way that contributes to the company’s vision.
What you'll bring:
Strong project management experience on NPD, renovation and advertising
Analytical skills with the ability to demonstrate data-driven decision making (IRI or Nielsen preferred)
Exceptional stakeholder management to lead cross-functional teams while also managing expectations
Problem solver who can think outside the box, with resiliency to bounce back from setbacks
Striving for excellence in a high-paced working environment
- A number of years experience in the Marketing Field preferably in FMCG
Benefits of working with us:
- Hybrid Working – Flexibility around when and where you work
- Leave Options – Volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter
- Great Place to Work certification in Australia and New Zealand
- In House Training Programs
Ready to make an Impact?
If you're a Marketing professional, a collaborative team player, and passionate about delivering value, we want to hear from you. We will review applications on a rolling basis and reserve the right to close this job posting at any time.
Location(s)
Freshwater
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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