Chief Marketing Officer

Usfca Open · verified Sep 24, 2026

USF Hilltop Campus Full-time C-Suite Marketing Leadership

At a glance

Leadership Marketing Leadership role at Usfca. USF Hilltop Campus · full-time · $180,000–$225,000 base.

SalaryStated by Usfca

$180,000 – $225,000

Base salary for this role, in USD per year, as published in the posting.

RoleMarketing Leadership

SeniorityC-Suite

LocationUSF Hilltop Campus

EmploymentFull-time

Base pay$180,000–$225,000

PostedAug 25, 2026 · 4w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own the university’s three-year marketing roadmap, shifting resources and adjusting direction as results emerge
Create consistent undergraduate and graduate go-to-market plans for each school using shared planning tools
Set divisional priorities through an intake process that separates strategic work from service requests
Lead Strategy, Creative, Web & Digital, Content, and Marketing Operations while overseeing school-based strategists
Connect brand and demand programs to enrollment and revenue results through shared funnel planning with enrollment leaders

What you bring

Hold a master’s degree and bring more than ten years of progressively senior professional experience
Have built or substantially reshaped marketing within a complex, decentralized organization
Show accountability for pipeline, conversion, CAC/CPL, or other hard performance measures beyond awareness
Make decisions across competing stakeholders and operate a marketing resource-intake or prioritization framework

Who this fits

You’ll suit a senior marketing leadership role with authority over priorities, team direction, and university-wide performance. The position is full time at USF Hilltop Campus in the United States. Higher education experience is preferred but not required, while enrollment, admissions, or similarly regulated demand-generation experience is relevant.

From the employer

Job Title:

Chief Marketing Officer

Job Summary:

The University of San Francisco (USF) seeks a strategic, results-driven, Chief Marketing Officer (CMO) to lead marketing at USF and serve as the university's senior-most marketing executive. This is a role with a changed focus, created to support strategic decision making and create a results-driven office at USF.

The CMO will hold full authority over marketing prioritization, not simply execution, and will be accountable for translating brand strategy, demand generation, and lifecycle marketing into measurable enrollment and revenue outcomes across undergraduate and graduate portfolios.

Full Job Description:

KEY RESPONSIBILITIES

Strategic Leadership & Roadmap Execution

Own end-to-end execution of the university's 3-Year Marketing Roadmap, including sequencing, resource allocation, and data-driven course correction
Ensure undergraduate and graduate go-to-market plans are developed for every school on a consistent cadence, using standardized planning templates and frameworks
Operationalize a formal work-intake and prioritization framework across the division, including a two-bucket (proactive strategic / reactive service) work model

Organizational Design & Team Leadership

Lead and develop the Strategy, Creative, Web & Digital, Content, and Marketing Operations functions as direct reports
Oversee performance and consistency of the embedded marketing strategist model deployed across academic schools

Brand Strategy & Demand Generation

Set and own university-wide brand strategy, including development and stewardship of an incrementality-tested brand campaign
Redefine marketing's core performance metrics across every level of the organization — from lead volume, lead quality, and cost of acquisition, replacing legacy service-desk metrics such as requester satisfaction and turnaround time

Enrollment Partnership & Governance

Hold a standing seat on the university's enrollment leadership team
Co-own a shared enrollment/marketing performance dashboard with Strategic Enrollment Management
Lead a recurring quarterly joint-planning cadence with enrollment leadership to align funnel performance, budget, and campaign strategy

PERFORMANCE EXPECTATIONS

Performance will be assessed against the following key performance indicators (KPIs):

Lead volume and lead quality, disaggregated by school and by undergraduate/graduate track
Cost per lead (CPL) and cost per enrolled student (CPE)
Response time on enrollment-critical, time-sensitive requests
Progress against Year 1 roadmap milestones
Stakeholder confidence, measured via Dean, Provost, President, and Strategic Enrollment Management surveys and reviews

QUALIFICATIONS

Required

Masters Degree Required
Over 10 years of progressively responsible professional experience, including significant experience leading complex initiatives, developing strategy, and exercising independent judgment in matters with broad organizational impact.
Demonstrated track record building or substantially restructuring a marketing function within a complex, decentralized organization; higher education experience preferred but not required
Proven accountability to hard performance metrics (pipeline, conversion, CAC/CPL) rather than brand or awareness metrics alone
Experience exercising decision authority across multiple internal stakeholders with competing priorities in a matrixed environment
Experience designing, implementing, or operating a resource prioritization or intake-governance framework across a marketing or creative team

Preferred

Experience in higher education enrollment marketing, admissions marketing, or a comparably regulated, multi-stakeholder demand-generation environment
Experience partnering directly with enrollment, admissions, or sales leadership on shared pipeline and funnel metrics
Experience leading organizational transitions from federated/embedded marketing models toward centralized centers of excellence

Full-Time/Part-Time:

Full time

Pay Rate:

Salary

Salary Range :

$180,000 - $225,000 annualized; commensurate with experience