Email Marketing Specialist
At a glance
Mid-level Email Marketing role at UWorld, LLC. Coppell · full-time.
Pay not stated Email Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll run acquisition programs and campaigns across the company’s online platforms
- You’ll take email campaigns from planning and audience selection through launch, reporting, and analysis
- You’ll build lead-nurture programs that move prospects through the demand-generation funnel
- You’ll test conversion ideas, track customer journeys across channels, and recommend improvements
- You’ll report on digital campaign performance, business metrics, brand consistency, ROI, and KPIs
What you bring
- You have a bachelor’s degree in marketing, digital marketing, communications, business, or a related field
- You bring three to five years of digital marketing or agency experience
- You’ve worked extensively with marketing automation, sales CRMs, digital copy, and behavioral triggers
- You’ve generated strong demand-generation campaigns and guided prospects through the marketing funnel
- You pair analytical, organized execution with clear communication and deadline management
Who this fits
This full-time role suits a mid-level email marketer who enjoys campaign ownership, analytics, demand generation, and collaborative work. You’ll need to work onsite in Coppell, United States. The position requires self-direction, multitasking, and clear communication under tight deadlines.
From the employer
UWorld seeks a Email Marketing Specialist to develop, execute, and measure email marketing campaigns. Primary responsibilities are demand generation, growth marketing and campaign operations. The email marketing Specialist is also responsible for regularly measuring and reporting traditional marketing and campaign analytics.
Responsibilities:
- Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business’s online platforms
- Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
- Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Plan, execute, and measure experiments and conversion tests
- Maintain a strong online company presence through digital channels
- Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
- Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
- Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
- Ensure brand consistency
- Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Requirements
Minimum Education Required:
Bachelor’s in marketing, digital marketing, communications, business, or a relevant field.
Required Skills:
● Strong analytical skills and data-driven thinking
● Ability to interact, communicate, and present ideas in a collaborative environment
● Solid organizational, planning, and self-motivation skills
● Excellent verbal and written communication skills
● Ability to multitask and perform under tight deadlines
Minimum Experience Required:
● 3-5 years’ digital marketing and/or agency experience
● Strong experience with marketing automation and sales CRMs
● Extensive experience with effective digital marketing copy and behavioral triggers
● Demonstrable experience generating high-performing demand gen campaigns
● Knowledge of demand gen best practices and benchmarking
● Demonstrable experience of moving prospects through all stages of the marketing funnel
Benefits
Compensation and Benefits
- Competitive compensation (contingent on experience)
- Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
- A generous paid holiday schedule that includes the entire week of Christmas
- Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
- 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
- Annual professional and career development opportunities available
- Social Committee that offers an inclusive environment to get to know coworkers in a fun way
- Daily on-site group fitness classes
"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."
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