Product Marketing Lead
At a glance
Senior Product Marketing role at Variance. San Francisco · full-time · no salary stated · we estimate $166,500–$210,450.
Variance has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set the company and product story, positioning, and messaging
- You'll take new capabilities to market through clear, urgent product launches
- You'll create sales tools such as decks, one-pagers, objection responses, and battlecards
- You'll turn customer evidence into stories and case studies that support enterprise sales
- You'll research customers, markets, and competitors to guide go-to-market choices
What you bring
- You'll bring four to eight years in product marketing, strategic marketing, or founder's office and GTM work at high-growth B2B SaaS companies
- You'll turn complex technical products into sharp messaging and write across websites, decks, case studies, and thought leadership
- You'll have owned launches, sales enablement, customer collateral, and competitive intelligence
- You'll understand enterprise buying and bring strong commercial judgment
- You'll work across product, sales, design, and leadership with high ownership in uncertain settings
Who this fits
This suits a senior marketer who can make technical products clear for executives, operators, and technical buyers. You'll thrive if you enjoy cross-functional work and building a product marketing function from the ground up. The job is in person at Variance's San Francisco office.
From the employer
At Variance, we are using disruptive technologies to solve some of the digital age’s oldest and most complex problems with safe and effective AI. Our platform helps fraud, Trust & Safety, and Risk & Compliance teams reduce time spent on repetitive manual reviews and investigations, so they can focus on higher-value decisions. We are rapidly growing and already serve some of the largest and fastest-growing social media, online marketplace, and financial services platforms.
We’re looking for a Product Marketing Lead to define how Variance is understood by the market. You will own our positioning, sharpen our messaging, and translate a highly technical product into clear, compelling narratives that resonate with executives, operators, and technical buyers alike. You will work closely with founders, sales, product, and design to shape how we launch products, tell customer stories, and establish Variance as the category leader in AI-powered risk mitigation.
This is an in-person position. Our office is located in San Francisco, CA.
What You Bring
4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
Exceptional ability to distill complex technical products into crisp positioning and messaging
Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
Strong commercial instincts and an understanding of enterprise buying motions
Ability to work cross-functionally across product, sales, design, and leadership with high ownership
Excellent writing skills across website copy, decks, case studies, and thought leadership
Comfort operating in ambiguity and building the function from 0 to 1
Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred
Bachelor’s degree or equivalent practical experience
What You’ll Do
Own company and product positioning, messaging, and narrative development
Lead product launches and bring new capabilities to market with clarity and urgency
Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards
Develop customer stories, case studies, and proof points that support enterprise sales
Partner with leadership on category creation and strategic communications
Conduct market, customer, and competitive research to inform GTM strategy
Shape website copy, campaign messaging, and other core external-facing materials
Why Variance
Category-Defining Product: Work on mission-critical fraud and compliance challenges with cutting-edge AI
Early and High-Leverage Role: Help define the company narrative and build the product marketing function from the ground up
Real Market Pull: Variance supports major enterprise customers with large budgets, urgent pain, and significant expansion potential
Direct Founder Partnership: Work closely with leadership on strategy, launches, and go-to-market execution
Top-Tier Benefits
Platinum medical, dental, and vision coverage
Unlimited PTO, sick leave, and parental leave
$100 monthly wellness stipend
Free lunch and dinner daily
401(k) plan
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
