Head of Digital Marketing



Empowering organisations to achieve their highest potential.

At ISOQAR, we draw on our experience, knowledge, and ambition to empower organisations to achieve their highest potential. Through a portfolio of progressive solutions, we work with customers to strengthen their business through ISO certification, ISO training and consultancy, all delivered by our inhouse expertise.
As Head of Digital Marketing, internally known as Head of SEO, PPC & Performance, you will be accountable for increasing qualified organi and paid search traffic, improving conversion rates, and connecting website performance directly to pipeline and revenue outcomes. You will own the SEO, PPC (paid search), and website performance strategy end to end, setting clear priorities and delivering measurable results. Working closely with Digital, Content, Sales, and RevOps, you will ensure the website functions as a high‑performing B2B demand generation engine, underpinned by strong technical foundations, robust measurement, and continuous optimisation.

• Build and execute a comprehensive SEO strategy focused on growing non‑brand visibility and qualified organic demand.
• Lead technical SEO improvements, including indexation, site architecture, structured data, performance optimisation, and release governance.
• Own the content SEO programme, including opportunity mapping, content briefs, optimisation, refresh cycles, and performance measurement.
• Run a structured CRO programme to improve conversion rates across priority journeys, landing pages, and key user flows.
• Own the PPC (paid search) strategy and execution to drive qualified demand, aligned to commercial priorities, ICPs, and target accounts.
• Build, manage, and optimise Google Ads (and other relevant platforms) account structure, keywords, audiences, ad copy, and landing page alignment to hit CPL/CAC and pipeline targets.
• Own paid search budgets, pacing, and forecasting; produce clear performance reporting (spend, efficiency, leads, pipeline, revenue) with insights and actions.
• Run structured experimentation across ads and landing pages (messaging, offers, forms, layouts) to improve conversion rate, quality, and cost efficiency.
• Ensure end‑to‑end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps.
• Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue.
• Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams.
• Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in‑house through documentation, standards, enablement, and (where required) specialist hiring.

Essential:

• Proven experience leading SEO and web performance for a B2B lead‑generation website.
• Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
• Demonstrable CRO and experimentation experience.
• Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
• Hands‑on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting.
• Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM).
• Clear and confident communicator, able to translate data into decisions and align stakeholders across the business.

Desirable:

• Experience working in regulated, trust‑led, or high‑consideration B2B sectors.
• Strong copy and messaging instincts, particularly for landing page and conversion optimisation.
• Experience beyond Google Ads (e.g., Microsoft Advertising, LinkedIn Ads) and managing B2B lead‑gen/ABM-aligned paid search programmes.
• Experience building or developing a small in‑house growth or web performance function.