Senior Product Marketing & Competitive Intelligence Analyst

We are looking for a highly analytical and execution-oriented Product Marketing & Competitive Intelligence Analyst to drive and scale our lead intelligence, intent-driven demand programs, and pipeline analytics. This role is ideal for someone who thrives in a fast-paced, AI-driven environment and wants to directly influence revenue outcomes—not just activity metrics.

VIDIZMO is an AI software company headquartered in Tysons, Virginia. We build Nexus, AI Intelligence Hub, AI Live Insight and Redactor, a product family that lets an organization search, analyze, redact and act on its unstructured data, where video, audio, images, documents and text are treated as equal first-class sources rather than one format with the rest bolted on. More than 100 customers run VIDIZMO in production across public safety and justice, government, healthcare, financial services, education, legal, manufacturing and energy, and much of that installed base runs on premises, in air-gapped environments, or in FedRAMP High environments through our hosting partners, on a CJIS Security Policy-aligned architecture.

We are an independent software vendor. We build and support the software, and the channel sells it, with qualified partners also installing, delivering and supporting deployments for their own clients. That model shapes almost every role here: the people we hire spend their time making partners and customers successful rather than pushing paper through a direct sales funnel.

ROLE OVERVIEW

We are looking for a technically curious and analytically sharp Product Marketing & Competitive Intelligence Analyst to serve as the strategic brain of our go-to-market efforts. This hybrid role bridges Product Marketing, Market Intelligence, and Competitive Analysis — ensuring VIDIZMO’s products are positioned correctly, differentiated in the market, and supported by data-driven insights. You will be the person who understands why customers buy, why they don’t, and why competitors win. Your work will directly shape our messaging, sales enablement, product positioning, and strategic decisions.

KEY RESPONSIBILITIES

Competitive Intelligence

• Track and analyze competitor products, features, pricing, positioning, partnerships, and acquisitions (Axon, NICE, Veritone, Milestone, etc.)
• Create and maintain competitor battlecards, product comparison tables, pricing analyses, and SWOT reports
• Monitor competitor press releases, product launches, and strategic moves on a weekly basis

Market Research & Analysis

• Analyze industry reports from Gartner, IDC, and Frost & Sullivan to identify market trends and opportunities
• Track government RFP trends, G2/Capterra reviews, LinkedIn signals, and startup/funding activity
• Produce quarterly market reports covering DEMS, AI redaction, and video intelligence trends

Product Positioning & Messaging

• Develop deep understanding of VIDIZMO products: EnterpriseTube (video CMS), DEMS (evidence lifecycle/chain of custody), and Redactor (AI redaction/privacy compliance)
• Collaborate with product and marketing teams to refine messaging, positioning, and differentiation strategy
• Identify gaps in the market and opportunities for product differentiation and category creation

Sales Enablement

• Create sales-ready materials including battlecards, competitor comparisons, objection-handling guides, and feature matrices
• Support sales teams with real-time competitive insights during deal cycles
• Conduct win/loss analysis and translate findings into actionable recommendations

AI Output Verification & Accountability (Required Competency)

The candidate must be capable of effectively using AI tools (e.g., Claude, ChatGPT, Copilot, or similar) to support work outputs such as content, analysis, documentation, or code. However, the candidate must also demonstrate strong judgment and ownership of the final deliverables. AI-generated output must never be treated as final without review. The candidate is expected to validate accuracy, completeness, logic, compliance, and alignment with business requirements, and refine AI-assisted work to meet the expected quality standards. The individual will be held accountable for the final output, regardless of whether AI tools were used during execution.

REQUIRED QUALIFICATIONS

• Bachelor’s or Master’s degree in Computer Science, Software Engineering, Information Systems, Data Science, Business + Technology

• 2–4 years of experience in product marketing, competitive intelligence, market research, or a related analytical role within a SaaS/technology company
• Demonstrated ability to analyze technical products and translate complex features into clear market positioning

• Solid grasp of AI/ML concepts, video processing, cloud architecture, APIs, and integrations
• Ability to test competitor demos, read technical documentation, and evaluate product integrations
• Comfort working with data analysis and visualization tools (Excel, Power BI, Tableau)

TOOLS & PLATFORMS

• Market Research: Gartner, IDC, Frost & Sullivan
• Competitive Analysis: Crunchbase, SimilarWeb, G2, Capterra
• Sales Intelligence: Apollo, ZoomInfo, HubSpot
• Data & Analytics: Excel, Power BI, Tableau

IDEAL CANDIDATE PROFILE

• Genuinely curious about technology, products, and competitive landscapes
• Product-obsessed — enjoys understanding how software works and why customers adopt it
• Independent learner who proactively reads product blogs, startup news, and industry reports
• Strategic thinker who considers positioning, category creation, and differentiation
• Analytical mindset comfortable with trend analysis, pricing analysis, and feature comparison
• Strong written and verbal communication skills for creating sales-ready deliverables

KEY DELIVERABLES

• Competitive Battlecards: Vendor strengths, weaknesses, and positioning vs. VIDIZMO
• Feature Comparison Matrices: Side-by-side feature analysis across VIDIZMO, Axon, NICE, and others
• Market Reports: Quarterly insights on DEMS market, AI redaction, and video intelligence trends
• Sales Enablement Materials: Objection responses, competitor comparisons, and deal-support decks
• Win/Loss Analysis: Post-deal analysis identifying patterns in wins and losses
• Pricing Intelligence: Ongoing competitor pricing tracking and recommendations

WHY JOIN VIDIZMO

At VIDIZMO, you won’t just be a marketer — you’ll be the strategic brain behind our go-to-market efforts. Companies like Databricks, Snowflake, Palantir, and Axon invest heavily in this role because it directly drives competitive advantage. You’ll work at the intersection of AI, video analytics, and digital evidence — one of the fastest-growing technology segments globally.

Benefits: Health Insurance (OPD/IPD), Separate Maternity Cover, Leave encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment. Provident Fund, Career Growth, Bonus (benefits vary based on location)