Product Marketing Manager
At a glance
Mid-level Product Marketing role at Vix Technology. London · full-time · no salary stated · we estimate £56,000–£69,000.
Vix Technology has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Research markets, products, customer evidence, and competitors to support product plans
- Build clear value propositions that help sales explain Vix products and services
- Adapt product messaging for internal teams, sales, and different communication channels
- Give third-party providers the collateral and product information they need
- Support industry events and bid teams pursuing strategic account wins
What you bring
- Bring at least five years of technology product marketing experience and a strong track record
- Hold a first degree, preferably in engineering or technology; postgraduate marketing study or an MBA helps
- Write, present, analyze data, and communicate clearly across audiences
- Simplify complex product information and understand the commercial context for sales and bids
- Fluent French is a strong advantage
Who this fits
You’ll suit a product marketer who can shape a new group-level function, clarify complex technology, and work with marketing, product, and sales teams. The role is based onsite in London, and applicants must confirm UK work eligibility and provide visa details where relevant.
From the employer
Vix Technology has been designing, delivering, operating and maintaining some of the world's leading transit ticketing systems for the past 30 years. With customers in 200 cities across the globe, we are passionate about providing a better customer journey for passengers.
Our innovative smart booking, ticketing and secure payment systems have helped make public transport more accessible and more cost effective to operate, and we continue to look ahead and shape the way transport moves for the future. Our teams launched the first smartcard ticketing system in Hong Kong in 1997, and continued the pace with the first U.S. account-based fare collection system in Salt Lake City, Utah.
We work with global transit operators to help improve their passenger journey, and we’re always looking for people who share our values to help deliver our next innovative solution. With more than 650 employees in offices across 10 countries, we’re diverse, global and excited to talk to you about our commitment to improve the customer journey.
Purpose of the role: Develop our unique global product marketing strategy
Reporting to the Global Head of product, this role supports the development of differentiated product plans based upon detailed research of market, customer needs and user behaviors.
As the only Product marketing manager at group level, you will build messaging that clearly communicates the value of the product portfolio, and support third party service providers delivering product information, market planning and global product roll out.
Key accountabilities and challenges
- Research market place: gather and collate information about the market, products & services, including: customer success stories and case studies; data and proof points; competitive advantages and unique selling points.
- Value Proposition development: Maintain product canvas with compelling proposition messaging that allows the Sales team to communicate value of Vix Products and Services to customers.
- Proposition messaging delivery: Effectively deliver value proposition messaging in appropriate forms to support internal teams and sales using a variety of media adapted to audience.
- Delivery to third parties: Ensure that third party have access to the product collateral and messaging needed
- Successful Industry events: Support position of Vix Technology as the Industry AFC leader.
- Successful bids: Support bid teams to win strategic account awards
Profile
- Significant experience and strong track record in Product Marketing (5 years+) in Technology.
- First degree, ideally in Engineering/Technology (MBA or Marketing postgraduate qualification a strong asset)
- Highly developed written, verbal and presentation skills, numeracy and analytical skills
- Proven ability to gather, understand, synthesize product information: make the complex simple.
- Understanding of the commercial operating environment to effectively support sales and bid teams.
- Fluent French language would be a strong asset.
What’s in it for you?
Along with Vix Technology’s recent shift to a product-led organisation, the Product marketing manager will be at the core of differentiating our product strategy.
This role is a brand-new function within the organisation and you will thus be the one to shape and expand it with the company’s growth. You will work with marketing, product, and sales in-house, to ensure consistent and effective product messaging in all customer facing documentation, demos, and communication.
Hear from our Leader : 5 minutes with ...Shane Quinn, CEO, Vix Technology
http://vixtechnology.com/news/smartrail-world-shane-quinn
Please can you provide details on your current salary and benefits package, where applicable, and your expectations in your covering letter/email, along with the submission on your CV.When submitting an application, please kindly confirm your eligibility to work in the UK and please provide details of your visa is applicable.Please note, only successful applicants will be contacted.
Vix Technology is an Equal Opportunities Employer that seek to employ a workforce which reflects the diverse communities we operate within.
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