eCommerce Optimization Manager
At a glance
Mid-level Ecommerce Marketing role at VSP Vision. Remote, United States of America · full-time · $63,000–$108,675 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run an ecommerce optimization plan that improves engagement and sales conversion
- Manage the storefront each day, including maintenance, quality checks, and website updates
- Turn business goals, shopper insights, and creative ideas into a calendar of online experiences
- Use analytics and SEO guidance to shape content plans, campaigns, and shopper-journey improvements
- Test customer journeys, review site performance, and recommend tactics that improve satisfaction and order value
What you bring
- A bachelor’s degree in business, marketing, or a related area, or equivalent experience
- At least four years in ecommerce with demonstrated success improving conversion or sales
- Strong knowledge of branding, customer experience, communication, problem-solving, and MS Office
- The ability to work independently and collaboratively while exercising sound judgment
Who this fits
This role suits an ecommerce marketer who can connect site experience, analytics, creative, brand, category, and digital marketing work. You’ll need to manage details independently while coordinating with internal teams, agencies, IT, customer service, and operational partners. The position is remote within the United States, and remote work includes maintaining camera presence during meetings.
From the employer
Responsible for planning and executing strategies to best present the characteristics and features of the site’s product and service offerings while driving consumer engagement and maximizing sales conversion
Partner in strategic planning with ecommerce business leads (category, product, platform, UX), digital marketing/brand management, analytics, market research, and creative resources to form strategic plans that translate business goals, consumer/category insights, and creative ideas into a calendar of engaging and effective online experiences
Support site content tactical planning and marketing campaigns with data-driven insights and SEO recommendations
Implement an effective strategy and plan for optimizing the shopper journey to maximize sales and customer satisfaction
Manage, maintain, and conduct QA on the storefront daily
Support digital marketing plans including enhancement of brand image and key initiatives
Align and execute site experience improvements and optimizations in concert with ongoing traffic-driving activities such as email, SEM/SEO, social media and other digital marketing channels
Execute website changes to support initiatives partnering with outside agencies and other internal teams
Collaborate with customer service and other operational teams as well as digital marketing/brand management to ensure the site’s content and experience are aligned with operations and marketing communications
Continually gauge usability and content effectiveness by collaborating with site experience, category management, analytics, and research teams to create and share website reports, evaluate site satisfaction and sales performance, form and make recommendations for site optimization and implement go-forward tactics
Partner with team to develop and execute rigorous testing of website customer journeys and new ideas that assist in customer understanding of product and service offerings that improve the user experience, by optimizing satisfaction, conversion, and average order value
Work with IT to ensure any technical issues or production needs are addressed in timely fashion
Job Specifications
Typically has the following skills or abilities:
Bachelor’s degree in Business, Marketing, or related field or equivalent experience
4+ years relevant experience in an ecommerce capacity, with a proven track record of conversion/sales success
Experience with B2C retail and fashion/accessories is a plus
Proven ability to succeed in both collaborative and independent work environments
Strong understanding of branding and the customer experience
Strong communication and problem-solving skills
Detail-oriented, highly organized, proactive, able to work independently while also contributing to team effort
Strong leadership and organizational skills
Strong in MS Office
Ability to exercise discretion and independent judgment in performing job duties
For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFH), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment
Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Ranges: $63,000.00 - $108,675.00VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information.
We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities.
As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
