PLG marketing

wand Open · verified Sep 24, 2026

ANY, California Contract Mid-level General Marketing

At a glance

Mid-level General Marketing role at wand. ANY, California · contract.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityMid-level

LocationANY, California

EmploymentContract

PostedFeb 20, 2023 · 43mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own and improve the PLG funnel from free use through paid conversion, expansion, upgrades, and relevant deals
Use cohort, qualitative, and quantitative analysis to improve adoption, onboarding, speed, and acquisition costs
Run acquisition tests and manage the website, signup flow, marketing systems, database, and segmentation
Create product and technical content while building user relationships and customer advocacy
Map self-serve journeys with Product Management and develop in-product onboarding and nurture emails

What you bring

You can measure and optimize cohorts, engagement, activation, conversion, and expansion across the PLG funnel
You can operate marketing technology, databases, segmentation, websites, experiments, and lifecycle campaigns
You understand users, markets, and competitors well enough to shape personas and customer journeys

Who this fits

This mid-level role suits a marketer focused on product-led growth, funnel optimization, self-serve journeys, and content. You’ll collaborate with Product Management while owning marketing systems, the website, campaigns, and user advocacy. It is a contractor position open to any location; the listing does not state timezone, travel, visa, or management expectations.

From the employer

Overall goals:

Optimize the PLG pipeline in a data driven way - from free to paid, adoption and expansion, upgrades to teams and enterprise versions and deals when relevant, both in terms of percentage and speed and and costs..

Tasks:

Build the PLG pipeline, define, own and measure (using cohort analysis), and optimize all phases along the way to maximize utilization
Own marketing technologies, processes and systems, including database management, segmentation and more.
Build out acquisition campaigns and tests in order to drive large volumes of users and high conversion and product adoption
Own the website and deliver a compelling trial and signup experience with low bounce rates and execute campaigns, build experiments to drive conversions and product adoption.
Drive content strategy and produce product and technical content (blogs, whitepapers, webinars, customer stories) to create thought leadership and support demand generation.
Build strong relationships with users and generate strong customer advocacy
Work with Product Management on self-serve user journey mapping to drive self-serve enablement.
Work with Product Management to identify lead in-product actions and build onboarding guides and nurturing emails that help prospective customers understand and succeed with Wand.
Dive into both qualitative and quantitative data to identify user actions and engagement rates and optimize onboarding flows. Track the right metrics to identify areas of opportunity. Consider new, creative approaches to have an impact on core metrics.
Develop customer journey and personas by deeply understanding our users, market and competitors

Metrics

Customer acquisition cost (CAC)
NPS
Time to value (TTV): The time it takes for new users to reach their activation event and realize Wand’s value.
Average revenue per user (ARPU): The amount of money, on average, Wand can expect to make from an individual user.