Brand Manager
Warner Music Group Open · verified Sep 24, 2026 At a glance
Mid-level Brand Marketing role at Warner Music Group. Los Angeles · full-time · $75,000–$89,380 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead artist accounts, representing their creative direction and commercial priorities across merchandise and sales channels
- Create artist plans spanning ecommerce, touring merchandise, VIP offerings, storefronts, and brand partnerships
- Move approvals and deliverables through creative, production, marketing, ecommerce, and finance teams
- Track artist calendars, milestones, budgets, revenue goals, and P&L results for assigned accounts
- Guide product creation and creative decisions with artists and internal partners
What you bring
- Two to three years in operations or a comparable role, including work with artist managers or record labels
- Hands-on experience with merchandise or direct-to-consumer systems and daily operations
- A track record of managing a P&L and collaborating across creative, social, ecommerce, and operations teams
- Strong analysis, communication, adaptability, and deadline management, with care for confidential information
Who this fits
This role suits someone who can balance artist relationships, creative judgment, operational detail, and commercial accountability. You should be ready to work beyond standard hours when urgent business needs arise and to adapt as priorities change. The position requires working in the office at least four days each week in Los Angeles.
From the employer
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
A little bit about our team:
WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, vip ticketing, retail, licensing and direct-to-consumer experiences.
We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision.
WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach. We value collaboration, ownership, and curiosity, and we’re building a forward-thinking team that’s excited to evolve how artists reach and engage their audiences.
Your role:
As a Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a lineup of artists. You serve as the central lead for each artist, advocating for their vision and business throughout online sales, concert merchandise, premium ticketing, retail, and licensing. You are also responsible for driving projects through internal teams including building, manufacturing, promotional efforts, advertising, data acquisition, ecommerce operations, and finance. You are accountable for maintaining budgets and revenue targets for your roster, while partnering closely with marketing and advertising teams to optimize commercial performance.
Here you’ll get to:
Act as the primary point of contact and strategic lead for a roster of artists and their teams
Build and maintain strong relationships with artists, management, and label partners
Develop and implement artist strategies across ecommerce, touring merchandise, VIP, storefronts, and brand partnerships
Drive artist approvals across product, creative, touring, sales, and rights management initiatives
Coordinate cross-functionally with creative, production, marketing, ecommerce, and finance teams
Own artist calendars, key achievements, and performance tracking
Manage budgets, revenue targets, and overall P&L performance for assigned accounts
Oversee product development and creative direction in partnership with artists and internal teams
About you:
2-3 years of experience in an operational or similar role
Experience working with or alongside artist management companies and or labels
Deep hands-on experience with the systems and day to day operations of a merchandise and/or D2C company
Ability to collaborate effectively across creative, social, e-commerce, and operations teams
Highly analytical with a creative, forward-thinking approach
Great communication skills
Has managed a P&L
Thrive in a very time-sensitive, deadline-meeting capacity
Ability to adapt smoothly to shifting priorities
Responsible with sensitive/confidential info
Available to work outside of standard work hours for time-sensitive business needs
We’d love it if you also had:
Creative abilities or the ability to use Photoshop
Experience with social media management
An understanding of production methods (namely screen printing and embroidery)
A love for artists on Warner Music Group
You have a passion for music and entertainment
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2026 Benefits At A Glance final.pdf
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