Lifecycle Marketing Lead

WATI.io Open · verified Sep 24, 2026

On-site Hong Kong BengaluruChennai Senior Email Marketing

At a glance

Senior Email Marketing role at WATI.io. Hong Kong.

Pay not stated Email Marketing salary

RoleEmail Marketing

SenioritySenior

LocationHong Kong

WorkplaceOn-site

PostedDec 30, 2025 · 8mo ago

Also hiring inBengaluru, Chennai

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Map the full customer journey, then fix onboarding points where users drop off
Build and refine HubSpot email and in-app workflows that move signups toward active use and advocacy
Use product-usage signals to spot churn risk and bring vulnerable customers back
Run targeted upsell and cross-sell campaigns to increase value from existing customers

What you bring

Bring at least four years in CRM, lifecycle, or retention marketing
Use segmentation, behavioral triggers, and customer cohorts to tailor messages to users
Have strong marketing-automation experience; HubSpot helps, though other platforms can qualify
Design journeys, build workflows, and analyze performance data independently
Write persuasive copy and run disciplined A/B tests on subject lines and content

Who this fits

You’ll suit a hands-on lifecycle marketer who can move between strategy, workflow building, copy, and analysis. FMCG or B2C experience is welcome, especially with segmentation, loyalty, and high-volume engagement. This is an onsite role in Hong Kong.

From the employer

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role:

We are looking for a Lifecycle Marketing Lead to own the customer journey after signup. Your goal is to increase activation rates, reduce churn, and drive expansion revenue through automated, personalized communication.

Candidates from FMCG/B2C backgrounds with strong experience in segmentation, loyalty, and high-volume customer engagement are welcomed

What You’ll Do:

Journey Mapping: Map the end-to-end user journey, identifying critical drop-off points in the onboarding process and designing interventions to fix them.
Automation: Build and optimize email and in-app workflows in HubSpot to guide users from "Signup" to "Active User" to "Advocate."
Churn Prevention: Develop "early warning" campaigns that identify at-risk customers based on usage data and re-engage them before they leave.
Drive Expansion: Execute upsell and cross-sell campaigns to grow existing customer value (ARPU), promoting add-ons and new products to the right users at the right time.

Requirements

4+ years of experience in CRM, Lifecycle, or Retention Marketing.
You understand that the right message sent to the wrong person is spam. You are obsessed with behavioral triggers and customer cohorts.
Strong experience with Marketing Automation platforms (HubSpot experience is a major plus, but we are open to experts in others who can learn quickly).
You are strategic enough to design the map, but operational enough to build the workflows and analyze the data yourself.
You know how to write compelling copy and set up rigorous A/B tests for subject lines and content to continuously optimize open rates and conversions.