Performance Marketing Specialist (Paid Social)
At a glance
Mid-level Performance Marketing role at WATI.io. Chennai · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run prospecting and retargeting campaigns across Facebook, Instagram, and LinkedIn
- Review ad results and give the design team evidence-based creative briefs
- Create and improve audience segments aimed at valuable B2B buyers
- Try new channels and ad formats to reduce cost per lead
- Monitor daily and weekly results, then share useful findings with the Performance Lead
What you bring
- One to three years of paid social experience, preferably with Meta or LinkedIn
- Knowledge of B2B buying journeys and content-led lead nurturing
- Strong ad copywriting ability for captions and headlines
- Hands-on experience with video advertising and creative experiments
Who this fits
You’ll suit this role if you’re analytical, comfortable managing paid social campaigns, and understand how B2B content supports lead progression. The position is based onsite in Chennai, India.
From the employer
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.
Trusted and loved by over 16,000+ customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.
In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.
About the Role:
We are seeking a highly analytical Performance Marketing Specialist to own the execution of our Google Paid channel globally. You will be the master of our Google Ads accounts.
What You’ll Do:
- Campaign Management: Execute paid campaigns across Facebook, Instagram, and LinkedIn, focusing on both prospecting and retargeting.
- Creative Strategy: Analyze ad performance to provide data-backed briefs to our design team.
- Audience Segmentation: Build and refine audience lists to target high-value B2B buyers.
- Experimentation: Test new channels and ad formats to lower our cost per lead.
- Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead.
Requirements
- 1-3 years of experience in Paid Social (Meta/LinkedIn preferred).
- Understanding of the B2B buyer journey and how to use content to nurture leads.
- Strong copywriting skills for ad captions and headlines.
- Experience with video ads and creative testing.
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