Performance Marketing Specialist (Paid Search)
At a glance
Mid-level Performance Marketing role at WATI.io. Chennai · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run the day-to-day work across Google campaigns for the global paid channel
- Test landing-page variations to lift Quality Scores and conversion rates
- Create and refine audience lists aimed at valuable B2B buyers
- Review daily and weekly metrics, then share useful findings with the Performance Lead
What you bring
- One to three years of practical Google Ads experience
- Strong spreadsheet skills
- A testing-oriented approach to forming hypotheses and interpreting data
Who this fits
You’ll suit this role if you enjoy analytical performance marketing and structured experimentation. The position is based onsite in Chennai, India. HubSpot experience is a plus.
From the employer
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.
Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.
In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.
About the Role:
We are seeking a highly analytical Performance Marketing Specialist to own the execution of our Google Paid channel globally. You will be the master of our Google Ads accounts.
What You’ll Do:
- Campaign Execution: Manage the day-to-day operations of Google campaigns.
- Landing Page Optimization: Run A/B tests on landing pages to improve Quality Scores and Conversion Rates.
- Audience Segmentation: Build and refine audience lists to target high-value B2B buyers.
- Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead.
Requirements
- 1-3 years of hands-on experience in Google Ads.
- Strong proficiency with spreadsheets.
- A "scientist" mindset, you love testing hypotheses and analyzing data.
- Experience with Hubspot is a plus.
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