Performance Marketing Specialist (100% Remote - Chicago Area Preferred)
At a glance
Mid-level Performance Marketing role at WIN Home Inspection. Chicago.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll build and tune email campaigns designed to engage prospects and generate conversions
- You’ll create landing pages and web content that turn prospect interest into leads
- You’ll use A/B tests, analytics, and conversion tracking to improve campaign results
- You’ll coordinate with SEO, paid media, and design specialists on integrated campaigns
- You’ll report on performance, recommend changes, and bring forward relevant market or competitor insights
What you bring
- You bring three to six years of hands-on digital marketing experience centered on email, landing pages, and conversion content
- You can take projects through strategy, execution, testing, and optimization
- You’re skilled with HubSpot, Mailchimp, or comparable marketing automation software
- You’ve used WordPress, Webflow, or a comparable website CMS, plus analytics and reporting tools
- You write and edit persuasive, clear, engaging marketing content
Who this fits
This role suits a proactive, competitive marketer who wants direct ownership of channels and measurable results. You’ll work remotely, with the Chicago area preferred. Collaboration with in-house SEO, paid media, design, and analytics specialists is central to the role.
From the employer
Job Description for Performance Marketing Specialist (100% Remote – Chicago Area Preferred):
We’re hiring a Performance Marketing Specialist to create and optimize campaigns that deliver measurable results. 📈 This role is focused on high-conversion email campaigns, landing pages, and digital content to drive franchisee and client acquisition. Perfect for someone who takes pride in seeing their work directly move the needle.
You’ll work alongside a collaborative full-stack team of SEO, paid media, design, and analytics experts — giving you the ability to test faster, experiment more, and grow your skills while owning your channels and delivering results. 🙌
What You’ll Do 📈
- Design, build, and optimize email marketing campaigns that engage and convert.
- Develop landing pages and web content that resonate with prospects and drive leads.
- Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
- Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.
- Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
- Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
- Report on campaign performance with clear recommendations for improvement.
What We’re Looking For 🔎
- 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
- Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
- Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
- Experience with website CMS tools (WordPress, Webflow, or similar).
- Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
- Exceptional writing and editing skills — persuasive, clear, and engaging.
- Competitive, proactive, and wired to show measurable results.
- Bonus: experience marketing in a franchise or B2B services environment.
Why Join Us 💼
- Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house.
- Ability to pivot quickly, test new ideas faster, and accelerate learning.
- Be part of a growing, entrepreneurial company where marketing is central to growth.
- 100% remote (Chicago preferred).
Benefits include: 💻 competitive pay, 🏥 health/dental/vision insurance, 💸 401(k) with match, 🌴 generous PTO and holidays, 👶 paid parental leave, 📚 ongoing professional development.
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