growthroles

Area Sales Manager

winterhalter Open · verified Sep 24, 2026
United Kingdom Full-time Manager Sales Leadership

At a glance

Mid-level Sales Leadership role at winterhalter. United Kingdom · full-time.

Pay not stated

RoleSales Leadership
SeniorityManager
LocationUnited Kingdom
EmploymentFull-time
PostedSep 3, 2026 · 3w ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Grow Classeq sales across Sussex, Surrey, Kent and London by managing distributors, consultants and end users
  • Develop key distributors, win new distributors and group accounts, and build territory sales plans
  • Help distributors through product training and site surveys while delivering agreed sales targets
  • Share activity results with UK sales and headquarters, keeping prices and additional costs accurate
  • Maintain GDPR-compliant CRM records and use customer information to uncover sales opportunities

What you bring

  • Foodservice experience and a strong grasp of the UK catering equipment distributor network
  • A track record showing progression into senior sales management
  • Strong influencing and negotiation ability across UK supply-chain relationships
  • Knowledge of UK foodservice commercial dynamics and customer touchpoints
  • Familiarity with functional, ergonomic kitchen layouts and CRM systems

Who this fits

You’ll suit a commercially driven sales manager who can handle a demanding, fast-moving territory and support colleagues through mentoring and collaboration. The role covers Sussex, Surrey, Kent and London, reports to the National Sales Manager, and runs full-time from Monday to Friday for 37.5 hours.

From the employer

We are excited to be recruiting for a new Area Sales Manager role to drive growth across our Classeq sales territory within the South East (Sussex/Surrey/Kent) and London region of the UK. Reporting directly to the National Sales Manager, this is a fantastic opportunity for an ambitious and commercially driven individual to play a key role in expanding our presence within the region.


Proven experience within the foodservice industry would be highly desirable, along with a strong understanding of the UK catering equipment distributor network.


The successful candidate will be working in a demanding, fast-paced environment that offers both diversity and challenge.


Responsibilities and Key Tasks

  • Build and maintain strong, collaborative working relationships with the existing customer base, which includdistributors, consultants and end users
  • Managing and developing key distributors in London and the South East of England
  • Meeting pre-defined and agreed sales targets
  • Assisting distributors with training and site surveys
  • Identifying new distributors, group accounts and developing sales plans
  • Support the overall success of the regional sales team through mentoring, collaboration and teamwork.
  • Effectively communicate activity performance levels within the UK sales operation and to HQ
  • Ensuring that all pricing and ancillary costs are correct and up to date
  • Collate and maintain accurate CRM data in line with GDPR guidelines
  • Actively exploit CRM intelligence to maximize sales opportunities


Essential Skills & Experience

  • Strong influencing and negotiation skills
  • Ability to demonstrate a logical career path in senior sales management
  • Understand the dynamics of the key relationships and customer touch points within the UK supply chain.
  • Have a clear understanding of the politics and commercial relationships that exist within the UK foodservice market
  • Have an understanding of functional and ergonomic kitchen layouts
  • Have a sound working knowledge of CRM systems



Benefits

  • Competitive salary
  • Company vehicle (with private use) + fuel card
  • 25 days holiday + bank holidays (increasing with service)
  • Pension, Private Healthcare, Life Assurance, EAP and employee discounts
  • Full-time, 37.5 hours per week - Monday to Friday


**Classeq is an equal opportunities employer**


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