Growth Marketing Lead, Marketplace
Wonderschool Open · verified Sep 24, 2026 At a glance
Senior Growth Marketing role at Wonderschool. San Francisco · no salary stated · we estimate $165,000–$224,000.
Wonderschool has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own parent acquisition through paid media, landing pages, and website conversion work
- Apply AI to tailor parent experiences, creative, and lifecycle communications
- Run weekend events and community campaigns to attract educators and childcare providers
- Create scalable recruiting and onboarding processes for the provider side
- Measure CAC, conversion, payback, and unit economics while partnering with product and engineering
What you bring
- You can independently model CAC, LTV, payback, and marketplace unit economics
- You have enough technical fluency to collaborate with engineers on conversion problems
- You have driven acquisition through both paid and organic social campaigns
- You can adjust messaging for different communities, income groups, and geographies
- You are comfortable using AI tools and engaging directly with parents and educators
Who this fits
You’ll suit this role if you enjoy switching between hands-on community events and detailed funnel analysis. The work covers both parents and providers, with a strong emphasis on building repeatable growth systems. You’ll work in person at the Rincon Hill, San Francisco office five to six days each week.
From the employer
About Wonderschool
Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace.
The Role
You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning.
What You'll Do
Parent growth
- Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates.
- Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging.
- Understand the demographics of the families we serve and tailor messaging by community, income level, and geography.
Provider growth
- Plan and run weekend events that reach moms, teachers, and aspiring childcare providers.
- Recruit teachers and educators onto the platform through events, social ads, and community partnerships.
- Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes.
Systems and measurement
- Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns.
- Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace.
- Work closely with product and engineering on the website and funnel.
Who You Are
- Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help.
- Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion.
- Genuinely good with people. You can run an event for moms on a Saturday and enjoy it.
- Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition.
- Demographically savvy: you know how to adapt messaging across very different communities.
- A systems builder. You would rather build a machine than run the same play twice by hand.
- Hands-on with AI tools and excited to apply them to marketing and the parent experience.
Nice to Have
- Experience at a two-sided marketplace.
- Early childhood education, childcare, or edtech familiarity.
- Experience recruiting educators or similar supply-side audiences.
Location and Compensation
- Location: In-person, 5-6 days a week in our Rincon Hill, San Francisco office.
- Compensation: Competitive market rate plus meaningful equity.
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