Digital Marketing Specialist (Social Media) in Sofia
At a glance
Mid-level Digital Marketing role at Workster Jobs. Sofia.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll plan and publish channel-specific social content for Bulgarian and regional audiences
- You'll handle comments and messages, answering promptly and routing problems to the right teams
- You'll launch organic campaigns and align them with acquisition, retention, promotions, and product releases
- You'll coordinate creative production, content calendars, influencer work, and creator performance tracking
- You'll review social metrics, report findings, and test improvements to engagement and ROI
What you bring
- At least two years in social management, content creation, or digital marketing, ideally in consumer or tech settings
- Strong written and spoken English plus Bulgarian for local audience communication
- Knowledge of major social platforms, including their formats, features, and audience behaviors
- Short-form, mobile-first video experience with basic editing ability
- Comfort using social publishing and analytics tools while turning metrics into practical improvements
Who this fits
This role suits a creative, results-focused social marketer who enjoys community engagement, content production, and cross-team work. You'll work full time on site in Sofia and need Bulgarian and English for the audience mix. Occasional evening work is expected for launches or events.
From the employer
Your Role
Plan, create and publish engaging social media content across platforms (Facebook, Instagram, X, TikTok, LinkedIn) tailored to local Bulgarian and wider regional audiences
Manage day-to-day community interactions: monitor comments and messages, respond promptly and professionally, and escalate issues to relevant teams
Develop and execute social-first campaigns to drive brand awareness, user acquisition and retention in line with marketing objectives
Work with design, copy and localisation partners to produce on-brand creative assets and short-form video content optimised for each channel
Schedule and publish posts using social media management tools; maintain content calendars and ensure timely delivery
Monitor social performance and provide regular reports with actionable insights and recommendations to improve engagement and ROI
Collaborate with paid media, CRM and product teams to align organic activity with promotional plans and product launches
Support influencer and creator partnerships, including briefing, relationship management and performance tracking
Keep up-to-date with social trends, platform features and best practice; propose new approaches and experiments
Your Qualifications
Proven experience (2+ years) in social media management, content creation or digital marketing, preferably in consumer-facing or tech sectors
Excellent written and spoken English; good command of Bulgarian is required for local audience engagement
Strong understanding of platform mechanics, content formats and audience behaviours across major social networks
Experience creating short-form video content and basic editing skills (mobile-first production)
Familiarity with social management and analytics tools (e.g., Meta Business Suite, Sprout, Hootsuite, Later, Google Analytics)
Data-driven mindset with the ability to translate metrics into practical optimisations
Creative thinker with excellent communication skills, attention to detail and ability to manage multiple projects
Comfortable working in a fast-paced, collaborative environment and adapting to changing priorities
On-site presence in Sofia required; willingness to work occasional evenings for campaign launches or events
The Offer
Full-time on-site role based in Sofia, Bulgaria
Competitive salary with performance-related bonuses and benefits in line with company policy
Structured onboarding, training and opportunities for professional development
Collaborative, multicultural team and modern office facilities
Chance to shape social strategy for a fast-growing international company and progress into senior marketing roles
Flexible leave policy and employee benefits in accordance with local regulations
Workster is recruiting a Digital Marketing Specialist (Social Media) to join our Sofia marketing team. In this role, you will own organic social activity, create compelling content, and build strong community relationships to support brand growth and user engagement across key markets.
If you are a creative and results-oriented social media specialist with a passion for storytelling and audience engagement, we would like to hear from you.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
