Marketing Automation Specialist
At a glance
Mid-level Email Marketing role at Xero. London · full-time.
Pay not stated Email Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build, test, schedule, launch, and measure global and regional communications in Salesforce Marketing Cloud
- Create personalized, dynamic content with HTML, AMPscript, and SQL across email and in-product messaging
- Run campaign QA, manage audience segmentation, and investigate data or automation problems
- Improve reusable templates, document processes, and share technical guidance to make delivery more efficient
- Coordinate with regional marketers on quarterly communication plans and operational sends
What you bring
- You have managed email or CRM campaigns across multiple regions or audience segments
- You can use HTML, CSS, AMPscript, and SQL to produce dynamic content
- You understand data ingestion, file imports, and rules for audience segmentation
- You can complete campaign QA, fix automation issues, and assess delivery metrics
- You communicate technical needs clearly while balancing cross-functional deadlines
Who this fits
You’ll suit a hands-on marketer who enjoys technical campaign execution, careful QA, and simplifying team workflows. The role is based in London with a flexible hybrid setup. You’ll work closely with regional marketing, product marketing, and data and insights teams in a collaborative environment.
From the employer
The role
As the Marketing Automation Specialist, you will join Xero's Customer Engagement team to design, build, test, schedule, deploy, and report on global and regional communications using a modern marketing tech stack. You will be hands-on in Salesforce Marketing Cloud (SFMC), ensuring campaigns reliably reach small business users worldwide to help make running their businesses seamless.
A key part of this position involves driving operational efficiency across the team. You will play a vital role in lifting delivery maturity by refining reusable email templates, documenting clear processes, sharing technical insights, and partnering with regional marketers on their quarterly communication plans.
The team & how they connect
You will join a high-performing Global Customer Engagement team that works in close partnership with Regional Marketing, Product Marketing, and Data & Insights specialists. The team operates with a focus on peer collaboration, shared learning, and thorough QA to streamline workflows across all regions. Together, they combine technical execution with commercial insights to build meaningful, tailored experiences for our audience.
Initially, you will focus on
Hands-on campaign creation and deployment using Salesforce Marketing Cloud and in-product messaging tools.
Building dynamic, personalized content using HTML, AMPscript, and SQL.
Managing end-to-end campaign QA, audience segmentation logic, and data troubleshooting.
Standardizing build patterns, updating team documentation, and delivering operational sends.
Where and how you can work
Xero offers a flexible hybrid work environment designed to support balance, focus, and collaboration. You will have access to modern office spaces for team connection and dedicated boost days.
Here are some of the things we are looking for
Experience managing multi-region or multi-segment email and CRM campaigns.
Technical capability using HTML, CSS, AMPscript, and SQL for dynamic content creation.
Solid understanding of data ingestion, file imports, and audience segmentation rules.
Demonstrated ability to run end-to-end campaign QA, resolve automation issues, and evaluate delivery metrics.
Strong cross-functional collaboration skills to manage competing deadlines and translate technical requirements clearly.
A proactive approach to documenting processes, sharing knowledge, and simplifying daily workflows.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
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