Marketing Data Analyst
Hybrid Algiers Full-time Mid-level Marketing Analytics
At a glance
Mid-level Marketing Analytics role at Yassir. Algiers · full-time.
Pay not stated Marketing Analytics salary
RoleMarketing Analytics
SeniorityMid-level
LocationAlgiers
WorkplaceHybrid
EmploymentFull-time
PostedJun 30, 2026 · 2mo ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Analyze attribution, targeting results, campaign returns, and user engagement with marketing teams
- Find ways to improve marketing tactics by combining data analysis with marketing knowledge
- Connect marketing data to business planning and product development across partner teams
- Work with Engineering to capture the data needed for marketing decisions and optimization
- Test performance-improvement ideas and share recommendations through clear data storytelling
What you bring
- A bachelor's degree in mathematics, statistics, or a related technical field, or equivalent practical experience
- At least five years of analytics work in app marketing, including attribution analysis and campaign tracking plans
- Experience with SQL, Python, R, or comparable querying, scripting, or statistical tools
- Fluency in French and English; Arabic is an advantage
Who this fits
You’ll fit this role if you can work as a marketing analytics partner within a Data and AI team and influence decisions with evidence. The job is full-time and hybrid in Algiers, Algeria, with regular collaboration across marketing, Product, Engineering, and Research.
From the employer
As a marketing data analyst at Yassir, working in the Data and AI team, you will have the opportunity to make significant contributions to Yassir's marketing strategies, targeting efforts, and customer engagement initiatives. You will leverage advanced analytics to optimize marketing campaigns, understand audience behavior, and enhance the overall marketing performance, ultimately driving growth and success across Yassir's services in 45 cities across 7 countries (Algeria, Tunisia, Morocco, Senegal, South Africa, and France).
Responsibilities:
- Collaborate with marketing teams to analyze marketing performance metrics, including attribution, audience targeting effectiveness, campaign ROI, and user engagement metrics.
- Utilize data analysis skills, along with a deep understanding of marketing principles, to identify opportunities for improving marketing strategies and tactics.
- Work cross-functionally with Product, Engineering, Research, and other teams to integrate marketing data into overall business strategy and product development processes.
- Serve as a data ambassador, promoting a data-driven marketing culture within the organization.
- Influence marketing strategy and execution by providing data-driven insights and recommendations to key stakeholders.
- Partner with Engineering to ensure the collection of relevant data for informed decision-making and optimization of marketing efforts.
- Develop and implement hypotheses for optimizing marketing performance, employing rigorous analytical approaches and methodologies.
- Communicate insights and recommendations effectively through data-driven storytelling, influencing stakeholders to make data-informed decisions.
- Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience.
- A minimum experience of 5 years in analytics in an app marketing environment, including a track record of leveraging attribution tools and analytics to define marketing strategies and of defining tracking plans for marketing campaigns.
- Experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)
- Language skills: French and English (fluent), Arabic is an advantage.
- Great compensation and bonuses including stock options.
- Blue sky opportunity with the team; shape the strategic direction of the company
- Sharp, motivated co-workers in a fun hybrid environment
- Paid company holidays
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