Product Marketing Leader
At a glance
Mid-level Product Marketing role at ZeroTier. Irvine · full-time · no salary stated · we estimate $103,771–$127,883.
ZeroTier has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the funnel from initial interest through completed sales
- Set up software for customer tracking and performance measurement
- Create sales and marketing content that explains the product’s unique value
- Choose campaign KPIs, monitor them, and run community programs across forums and social channels
- Coordinate with sales, support, engineering, product, and leadership on customer experience, brand, and PR
What you bring
- Three to four years of professional B2B marketing experience, ideally with developer tools or open-source products
- Experience creating a B2B marketing function, either directly or alongside someone who did
- Strong project and stakeholder leadership in agile organizations
- A data-focused approach and the ability to communicate comfortably with technical audiences
- An ambitious, practical self-starter mindset
Who this fits
You’ll suit a self-directed marketer who can establish processes as the company’s first marketing hire and work across technical and commercial teams. The header lists Irvine onsite, while the listing describes the role as remote and says Pacific Time is preferred.
From the employer
ZeroTier is the fastest, most flexible solution to deploy and manage secure networks. End-to-end encryption and a robust rules engine eliminate the need for traditional VPN and SD-WAN solutions. Peer-to-peer architecture, an open-source codebase, and a vibrant global community make ZeroTier an attractive solution for hobbyists and Fortune 500 companies alike.
Our vision is to provide a virtualization layer that connects every device in the world.
This is an opportunity to be the first marketing hire at a VC funded startup with ambitions to change the world. We're looking for a self-starter to stand up marketing and sales processes.
- Develop high-level funnel strategy to guide inbound leads from interest to sale
- Implement relevant 3rd party software to effectively manage and track customer metrics
- Create effective sales and marketing material to help users understand the product and it's USPs
- Define and track Key Performance Indicators (KPIs) for successful B2B marketing activities and campaigns
- Plan and execute community engagement strategy including forums and social media
- Work closely with sales and technical support to guide a smooth customer journey
- Assist with branding and PR activities
- Effectively communicate with engineering, product, sales, and executive team in order to achieve goals
- Equity options available
Position is remote, but PST time zone preferred.
- Minimum 3-4 years of professional B2B marketing experience, preferably focused on developer tools and/or open-source projects
- You are familiar with agile organizations and excellent at leading projects and stakeholders
- You yourself have stood up, or been close to a leader who has stood up, a B2B marketing organization
- You are metrics driven and speak fluent nerd
- As a person you are ambitious yet unpretentious with a “can do attitude”
All your information will be kept confidential according to EEO guidelines.
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