Digital Marketing Manager
At a glance
Mid-level Digital Marketing role at Zgraph. Daytona Beach · full-time.
In listing Digital Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll lead a team delivering search, social, email and lead-management programs for clients
- You'll build integrated plans, briefs and budgets around audiences, messages, timing and campaign measures
- You'll run HTML email campaigns, database queries, reporting and post-campaign analysis
- You'll track digital performance, explain what the data means and optimize SEO for traffic and acquisition
- You'll create social content, handle client and media relationships, and write releases, case studies and articles
What you bring
- You'll have a bachelor's degree in marketing, communication, journalism or an equivalent qualification
- You'll bring three to five years of digital marketing or social media experience, preferably recent
- You'll understand interactive strategy, database management, CRM, SEO/SEM, analytics, lead programs and online advertising
- You'll communicate and present clearly, with strong writing, interpersonal and cross-functional partnership skills
- You'll be comfortable with MS Office, Adobe CS and web-based software while managing shifting priorities
Who this fits
This role suits a hands-on manager who can guide team members, clients and several active projects while keeping time-sensitive work moving. You’ll work onsite in Daytona Beach in a full-time position and need strong organization, attention to detail and adaptability.
From the employer
Digital Marketing Manager
The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing multiple team members, clients and simultaneous projects, assisting in crafting content, creative and strategy; and driving resolution to keep critical projects and campaigns on task.
Responsibilities:
- Collaborate with clients and team members to create planning documents and briefs that articulate integrated strategies for digital marketing including campaign objectives, target audience, key messages/content, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgets
- Implement email marketing initiatives including building of HTML emails, database, query, and post campaign reporting and analytics
- Manage regular reporting and tracking, interpret implications, report metrics appropriately, and flag issues regarding all digital platforms (website, social media, etc.) using both internal and external tools. Synthesize data to "tell the story" rather than just reporting numbers
- Continuous analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagement
- Develop compelling content for social and digital media platforms including Twitter, Facebook, Pinterest, Google+, YouTube, Vimeo, and Instagram to provide reach for key launches, promotions and viral marketing efforts
- Serve as primary point of contact for all clients, press, analysts, and media
- Write press releases, case studies and contributed articles
- Review new technologies and keep the company at the forefront of developments in digital marketing
Requirements
Special Skills:
- Bachelor's degree in Marketing, Communication, Journalism or equivalent required
- Minimum 3-5 years of experience in digital marketing/social media preferred
- Strong understanding and passion for the technical aspects of interactive marketing strategy and database management, including website design, production and usability, CRM, SEO/SEM, analytics, e-mail campaigns, lead generation and management, online advertising and emerging education technologies
- Strong recent working knowledge and expertise in the digital space, including social media platforms (i.e. Facebook, Twitter, YouTube, Instagram, etc.)
- Well-versed with recent experience in digital media and social media metrics
- Superior written and verbal communication and interpersonal skills
- Great partnership/communication skills within the department and across functions
- Exceptional, proven presentation skills to explain/sell creative concepts
- Experience working with MS Office, Adobe CS & web-based software
- Organizational skills with high attention to detail, ability to multitask in a fast paced environment and work effectively under changing priorities with time sensitive materials in a timely and efficient manner and follow through, are required
Benefits
Salary Range: $45,000 to $70,000 Annually
Hours Per Week: Fulltime Position
Benefits: Holidays - Medical - Sick Leave - Vacation
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