Performance Video Editor (DTC)
At a glance
Mid-level Video Production role at Afina. Remote · full-time.
Pay not stated Video Editor salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Cut conversion-focused ads for Meta, TikTok, Instagram, YouTube, and other paid social channels
- Build AI video elements including scenes, avatars, voiceovers, and visual concepts
- Shape hooks, pacing, captions, sound design, and calls to action for performance
- Turn one concept into multiple versions, then iterate quickly with growth and media buying teams
- Review winning ads to find repeatable creative patterns and emerging AI approaches
What you bring
- At least five years editing advertisements for DTC or e-commerce brands
- A portfolio showing performance-led ad creative and familiarity with paid social platforms
- Strong direct-response judgment around hooks, retention, pacing, and storytelling
- Hands-on use of several generative AI platforms for video, images, avatars, voiceovers, or animation
- Working proficiency in Premiere Pro, After Effects, CapCut, or comparable tools, plus Higgsfield, ElevenLabs, Midjourney, Suno, or Heygen
Who this fits
You’ll suit a mid-level editing role for someone who combines traditional post-production with generative AI and moves quickly through high creative output. The work is remote and centers on performance ads, rapid testing, and close collaboration with growth and media buying teams.
From the employer
Join One of the Fastest-Growing Brands in E-Commerce
About Afina
Afina is an 8-figure wellness brand and the #1 selling filtered showerhead brand on Amazon.
We’re scaling aggressively across DTC, Amazon, retail, and subscription — and we’re looking for elite creatives who know how to make ads that convert.
This is not a traditional video editing role. We care about performance: hooks, watch time, thumb-stop rate, CTR, CPA, and ROAS.
If you know how to create direct-response ads that drive revenue on Meta and TikTok, we want to hear from you.
The Role
We’re hiring a Performance Video Editor to create fast-paced, conversion-focused ad creatives for Meta, TikTok, Instagram Reels, YouTube Shorts, and other paid social channels.
You’ll work directly with our growth and creative teams to develop, test, and iterate winning ad concepts designed to scale.
You should understand:
- Direct-response advertising
- Consumer psychology
- Viral short-form content
- Performance marketing
- Fast creative iteration and testing
- AI-powered creative production
You should be able to turn raw footage, UGC, creator content, and AI-generated assets into ads that sell.
What You’ll Create
- 🎥 Talking-head and AI avatar ads
- 🎥 UGC-style performance creatives
- 🎥 B-roll-driven ads
- 🎥 Motion graphics and animated ads
- 🎥 Live-action + AI hybrid creatives
- 🎥 AI-generated character and stylized animation concepts
- 🎥 Longer-form 3–5 minute branded videos and music-driven creative concepts
- 🎥 Longer-form VSLs
- 🎥 Multiple ad variations from the same concept for rapid testing
What You’ll Do
- Edit high-converting paid social ads across Meta, TikTok, Instagram, and YouTube
- Generate AI video assets, scenes, avatars, voiceovers, and visual concepts
- Create direct-response creatives optimized for conversion and ROAS
- Develop strong hooks, pacing, captions, sound design, and CTAs
- Produce and iterate multiple creative variations quickly
- Work closely with media buyers and the growth team to improve performance
- Analyze winning creatives and identify repeatable patterns
- Stay ahead of emerging creative and AI trends
What We’re Looking For
- 5+ years editing ads for DTC or e-commerce brands
- Strong portfolio of performance-driven ad creatives
- Experience with Meta, TikTok, Instagram Reels, and paid social
- Strong understanding of direct-response marketing
- Excellent instincts for hooks, pacing, retention, and storytelling
- Strong experience using generative AI tools for video, images, avatars, voiceovers, scripting, animation, or creative workflows
- Ability to combine traditional editing with AI-generated assets seamlessly
- Ability to move fast and handle high creative output
- Proficiency in Premiere Pro, After Effects, CapCut, or similar tools
- Proficiency in Higgsfield, ElevenLabs, Midjourney, Suno, Heygen or similar tools.
We especially want someone who uses multiple AI platforms and understands their strengths and weaknesses — not someone who relies on one tool's default style.
Why Join Afina
- Competitive compensation & bonuses
- Join a category-leading brand scaling quickly
- Work on ads seen by millions
- High ownership and direct impact on revenue
- Fast-moving startup environment with minimal bureaucracy
- Significant growth opportunities as the company scales
- Remote flexibility
- Free Afina products and employee discounts
If you know how to create ads that stop the scroll, hold attention, and drive revenue — using both traditional editing and the latest AI tools — we want to talk to you.
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